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Ameriquest Re-Engineers as Rates Rise

Aseem Mital is methodical by nature.

The chief executive of Orange-based ACC Capital Holdings Corp., parent of the country’s largest subprime mortgage lender Ameriquest Mortgage Co., lights up when asked about his management style, which is heavy on metrics and white-board diagrams.

“Process, efficiency, re-engineering,these are some of my favorite things,” Mital said.

His 11th floor corner office is filled with management books from the likes of Jack Welch and Rudy Giuliani.

Otherwise, the office is sparse, save a giant white board. A chart of rising interest rates sits on a conference table.

Mital, a native of India, is an engineer by training who started his career on the production line of a Daimler-Benz truck plant.

He’s come a long way since then, running a massive mortgage company whose subsidiaries made about $75 billion in loans last year.

But his engineering side never is far behind.

“A lot of planning is involved before a decision is made,” Mital said. “We’re very metric oriented, throughout the company. Everything must be measurable. Otherwise you can’t tell if you are improving.”

Mital has been busy with a big re-engineering project at Ameriquest, which focuses on making home loans to borrowers with imperfect credit.

The privately held company, founded 26 years ago by Los Angeles billionaire and U.S. Ambassador to the Netherlands Roland Arnall, unveiled sweeping changes earlier this month.

The company said it was closing 229 branches across the country and replacing them with four big processing centers strategically placed,as Mital notes,in each time zone.

The shift brought a headline-grabbing 3,800 layoffs,about a third of Ameriquest’s work force.


For more on the story, see teh May 22 issue of the Business Journal.


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Mark Mueller
Mark Mueller
Mark is the former Editor-in-Chief and current Community Editor of the Orange County Business Journal, one of the premier regional business newspapers in the country. He’s the fifth person to hold the editor’s position in the paper’s long history. He oversees a staff of about 15 people. The OCBJ is considered a must-read for area business executives. The print edition of the paper is the primary source of local news for most of the Business Journal’s subscribers, which includes most of OC’s major corporate and community players. Mark’s been with the paper since 2005, and long served as the real estate reporter for the paper, breaking hundreds of commercial and residential real estate stories. He took on the editor’s position in 2018.
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