WHY: Entrepreneur who went from accounting to photography to blogging and now visionary retail merchant with ear to the ground and loyal following of 90K on Instagram. Runs retail-café concept in Tustin, online site, San Francisco store.
RECENT: Made Inc. 5000 fastest growing companies list in 2020. Moved quickly this year in response to operating environment: digital ordering for the café, Instagrammable to-go high tea boxes, food truck-fueled events and more.
QUOTABLE: “We’ve been lucky where we’ve had different [selling] channels. It is important to not have all your eggs in one basket.”