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Innocean Crafts Ads for Hyundai’s Super Bowl Return

InnoceanUSA in Huntington Beach is already working behind the scenes on Super Bowl ads for Hyundai Motor America Inc.

The Fountain Valley-based automaker plans to run two 30-second, in-game spots before halftime and two 60-second spots that will run before the game starts. The Super Bowl takes place Feb. 7.

“Our entire marketing team, both internally and at the agency, is hard at work developing the integrated campaign that includes four new ads and bringing attention to some of the dynamic vehicles and technologies that make up Hyundai’s lineup in a fun and engaging way,” Chief Marketing Officer Dean Evans said in a news release.

Hyundai, a longtime Super Bowl advertiser, sat out last year’s Big Game, when some 114.4 million people tuned in to NBC. It was the most watched television show in U.S. history.

The automaker became an official automotive sponsor of the NFL in June.

Kia Motors America Inc. in Irvine, part of Hyundai Motor Group in South Korea, also plans to run SuperBowl ads this time around—its seventh consecutive year.

Kia’s advertising agency of record, David&Goliath, is working on a 60-second spot featuring the all-new 2016 Kia Optima and appearing in the game’s third quarter.

The price of a 30-second spot placement is estimated at $5 million, and slots are nearly sold out, according to news reports.

The game will be played at Levi’s Stadium in Santa Clara and televised on CBS.

Local Sponsors

Costa Mesa-based action sports apparel company Hurley International LLC, Stance Inc. in San Clemente, and Irvine-based Red Digital Cinema Camera Co. were among a group of sponsors that helped produce “View From A Blue Moon,” a 60-minute feature about surfer John John Florence.

The movie premiered Nov. 11 at the Edwards Big Newport 6 & RPX theater.

Image Award Nominees

Local brands dominate nominations in the Aliso Viejo-based Surf Industry Manufacturers Association’s 13th annual Image Awards’ marketing category.

The Women’s Marketing Campaign of the Year nominees include:

• “Beach Vida Bling!” by Amuse Society in Costa Mesa

• “A Bikini Kind of Life” by Billabong USA in Irvine

• “Anna Sui for O’Neill” by O’Neill in Irvine

• “My Bikini” by Rip Curl in Costa Mesa

• “Rihanna x Stance” by Stance

The nominees for the Men’s Marketing Campaign of the Year are:

• “Life’s Better In Boardshorts” by Billabong

• “Where Land Meets Sea” by Depactus in San Clemente

• “Volume 9: Himalayan Halfway House” by Roark Revival in Laguna Beach

• “Uncommon” by Stance

• “Creators & Innovators” by Vissla in Aliso Viejo.

Winners will be announced at the award ceremony on Feb. 11 at the City National Grove of Anaheim.

Star Wars

Cinderella has new neighbors—Darth Vader and Chewbacca.

Disneyland Resort in Anaheim transformed Tomorrowland’s former Innoventions building into Star Wars Launch Bay on Nov. 16, about a month before “Star Wars: The Force Awakens” hits movie theaters.

The “Season of the Force” experience is a glimpse into the upcoming Star Wars-themed lands scheduled to open by 2017 at Walt Disney World Resort and Disneyland Resort, according to the company.

Bits & Pieces

Tustin-based HKA Inc. Marketing Communications won the 2015 National Philanthropy Day Orange County award in the small-business category. … Orange County Public Relations Society of America’s diversity committee held a luncheon and panel discussion on how to “successfully implement diverse campaigns, tackle hard subjects, reach vulnerable audiences and navigate through perception crises” on Nov. 12 at Andrei’s in Irvine.

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