Tony Orlando went to pick up his mail from a shipping and business services center in Huntington Beach and walked out with a contract to star in a commercial for UPS Store Inc.
The owner of Summit Environmental Services Inc., whose regular line of work involves disposal of hazardous materials for large oil corporations, appeared in the 30-second TV spot titled “Mailbox Confessions.” He, along with several other small-business owners, “confessed” through the mailbox what kinds of services home-based businesses receive from the UPS Store, such as packing, shipping and printing.
“It was interesting,” Orlando said of his broadcast debut. “The scale of it was pretty shocking to me. They had a makeup trailer, catering, wardrobe. It was a full-on production.”
The commercial is set to air on Sept. 15 during several ABC shows, such as “Dancing with the Stars” and CBS’ “Thursday Night Football.”
Orlando—no connection to the famous singer of the same name who fronted the Tony Orlando and Dawn pop group that was popular in the 1970s—also recorded a radio spot, delivering it in one take, and took part in a photo shoot for print ads that will appear in Entrepreneur Magazine and Martha Stewart Living.
Look Ma, One Hand
Irvine-based Toshiba America Information Systems Inc. is challenging crowds on the Hollywood Walk of Fame to perform simple tasks, such as peeling a banana, putting on a bra, or opening a bottle of champagne, in less than 30 seconds. They get a dollar for each second left on the clock.
Here’s the catch—and the marketing pitch for Toshiba’s Satellite Click—they have to do it one-handed, the same way you can snap out the laptop’s screen and turn it into a tablet.
The first three episodes of the contest are now airing on the company’s YouTube channel.
Ad in a Spray Can
Boost Mobile LLC in Irvine has commissioned six graffiti artists, including Mear One and MR44, “to create works of art that inspired them.”
Their work is documented in a series of one-minute videos, a content marketing effort the brand dubbed “Boost Mobile Marked.”
“Everything else I’ve been involved with in my life like skateboarding and breakdancing, over the years eventually becomes revered in the public sphere, and the graffiti will be the same way,” said artist Brian Osborne as the camera followed him painting a canvas using brushes and spray cans.
The videos were filmed at the Los Angeles-based Chalk studio. They resemble Boost Mobile’s earlier “Be Heard” mini documentary series and are posted on the brand’s Tumblr page and YouTube channel.
Bits & Pieces
The city of Aliso Viejo said it will help promote the TEDx Orange Coast conference scheduled for Sept. 19 and 20 at Soka University. … TransWorld SNOWboarding, owned by TEN: Action/Outdoor Group in San Clemente, made several additions to its editorial team: Scott Yorko joins the magazine as product editor, a new position; Ben Birk, longtime contributing photographer, is taking the role of Web editor; Justin Gunson will manage the video department; and Scott Seiver is the magazine’s new art director. … The Irvine-based Ink advertising agency made three new hires: David Pittman, project manager; Lindsay Reilly, senior brand manager, and Justin Hannis, senior art director.