Beauty products distributor Pacific World Corp. in Aliso Viejo selected actress Gabrielle Union to be the face of its SensatioNail at-home gel polish brand.
Union will be featured in the brand’s upcoming advertising campaign and will participate in various marketing activities during the multiyear agreement, such as curating seasonal color collections, advising on product and color launches, and serving as a celebrity ambassador for the brand.
Union starred in “Bring it On” with Kirsten Dunst and “Bad Boys II” with Will Smith and Martin Lawrence, and is married to Miami Heat guard Dwyane Wade Jr.
“Gabrielle embodies the stylish and savvy consumer we hope to reach, and her work as a creative and inspiring woman complements our growing brand,” Monica Maloney, vice president of marketing for SensatioNail, said in a statement. “Gabrielle’s charisma and enthusiasm makes her the perfect partner to bring SensatioNail to new levels of awareness and help continue to grow consumer demand and affinity.”
New York-based Roberts+Langer DDB developed the campaign, which includes TV commercials that will air this month.
SensatioNail is sold at drug and mass retailers, such as Target, Walmart, Walgreens, CVS and Rite Aid.
They Wrote the Book
Oakley Inc. published “Oakley,” a limited-edition book celebrating the brand’s upcoming 40-year anniversary. The 220-page coffee table book features its progression from the early years with “original mad scientist Jim Jannard” to its maturing into “one of the leading product design and sport performance brands in the world.” It includes early advertisements, photos of athlete ambassadors, and product design sketches.
“Oakley is not a sunglass company or a motorcycle grip manufacturer, a watchmaker or a fashion apparel brand,” Chief Executive Colin Baden said in a statement. “No matter what the product category, Oakley is only about one thing: inventions wrapped in art. Our ambitious story, where technological innovations meet human performance is eloquently captured in ‘Oakley.’ And now we’re working on the next chapter of brave design pieces and meaningful technologies as we invent for the future.”
Banking on Info
Entrepreneur Media Inc. in Irvine has teamed up with MultiFunding.com to provide its readers a tool to search for local bank branches based on lending volume to small businesses.
The “Entrepreneur Bank Search” is a microsite hosted on the monthly magazine’s website.
“Our mission is to provide valuable data and tools to help small-business owners as they grow and manage all facets of their companies,” Entrepreneur.com Editorial Director Ray Hennessey said in a news release. “Entrepreneur Bank Search provides a new level of lending transparency to assist entrepreneurs in the first steps of the loan acquisition process.”
Bits & Pieces
Anaheim-based Pacific Sunwear of California Inc. in Anaheim hired Amber Fredman-Tarshis as its senior vice president and chief marketing officer. Fredman-Tarshis held executive roles at Puma, Warner Bros. and Victoria’s Secret and most recently was CMO at Guess?, according to PacSun President and Chief Executive Gary Schoenfeld. Her base salary is $400,000, according to the company’s Securities and Exchange Commission filings. … The Shops at Mission Viejo’s holiday marketing mix includes setting up the first-ever outdoor ice skating rink at the shopping center in the parking lot near Farrell’s Ice Cream Parlour. … Mitsubishi Motors North America Inc. reached a social media milestone, surpassing 2 million “likes” on its Facebook page. … Group Y, a collective of Orange County-based professionals focused on youth marketing, action sports and entertainment, will host a “101: Social Media & Digital Content” event on Dec. 9 at Lido Live in Newport Beach. Announced speakers include Scott Alexander, director of digital marketing at Oakley, and Paul Kersh, director of marketing and strategy for Vans Inc.’s Vans Warped Tour.
