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Thursday, Apr 9, 2026

NB Cosmetics Maker Plans First Store

Urban Decay Cosmetics LLC plans to open its first stand-alone store this fall at Fashion Island.

L’Oreal USA Inc. acquired the Newport Beach-based company in November 2012 from private equity firm Castanea Partners in a deal estimated at $350 million.

Urban Decay had sales of $130 million at the time, according to news reports.

The 1,000-square-foot store will feature six makeup areas, a digital video wall and a lounge with a coffee bar, photo booth and a place for men to wait—a “dude station complete with an iPhone charger,” according to the retailer.

Laguna Beach-based Wende Zomnir founded Urban Decay in 1996.

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