A Corona mattress maker has expanded its manufacturing with plans for more growth on tap.
Anatomic Global Inc., which makes environmentally friendly foam mattresses, pads and pillows, is seeing growth from its Sleep by Design product line sold in some 600 stores across the country.
The company expects to hit $80 million in sales this year, according to Chief Executive David Farley.
“We must be doing something right,” he said.
Anatomic recently added 100,000 square feet to its plant just over the Orange County line. It’s now using about 40,000 square feet of that added space with plans to expand further.
The company’s hired about 30 workers this year with plans to add another 60 in the next 12 months, according to Farley.
About a third of Anatomic’s 155 workers are OC residents.
Most of the recent hires are machine operators and assembly, packaging and shipping workers.
Anatomic’s growth is the result of a shift in business strategy three years ago, when its executives left the medical products industry for mattresses.
Anatomic sells about 20,000 mattresses a month in a niche dominated by Lexington Ky.-based Tempur-Pedic North America Inc., which controls about a third of the mar-ket for foam and other specialty mattresses.
Anatomic has about 2% of the $3 billion yearly segment, which includes foam, latex, water, air and gel-based mattresses.
The company’s products are sold in furniture chain and independent stores across the nation. Retailers include Garden Grove-based Linder’s Furniture, La Palma-based Relax the Back Corp., The Bed Store in St. Louis and Back to Bed in Chicago.
A recent uptick in consumer spending is helping the bedding industry, which saw hundreds of furniture stores close during the depth of the recession and housing crash.
For the first half of the year, the number of mattress sold rose 11% from a year earlier, according to the Bedding Barometer, a monthly report from the International Sleep Products Association of Virginia.
In 2007, Anatomic began coverting its medical product technology into mattresses. For 17 years before that, the company was known as Medical Concepts and made support and positioning devices for patients undergoing surgical procedures.
“The timing has been very good for us, even though we came up during an improbable economic time,” Farley said. “We’re no longer under regulatory scrutiny and we moved into a market place that’s 100 times larger.”
Anatomic’s mattresses, made of plant-based and other green products, sell for $1,000 to $3,000. Mattress pads go for $50 to $130. Pillows sell for $30 to $80.
The company’s primary customer is affluent women.
Anatomic’s manufacturing expansion is expected to be completed within the year.
When finished, Anatomic is set to have 240,000 square feet of space near Interstate 15. It will operate one of the largest mattress manufacturing and distribution centers in the state, according to Farley.
