Aliso Viejo-based Internet retailer Buy.com Inc. is expected to price and sell shares in its initial public offering this week.
Buy.com is expected to price its 4.2 million shares on Wednesday, according to Dow Jones. The shares could price at $11 to $13, making the offering worth up to $55 million.
The company could see a market value of $248 million, according to Renissance Capital Corp.’s IPOHome.com.
Buy.com first went public in 2000 before being taken private the following year. Founder Scott Blum has been touting the company in TV commercials in the run-up to the offering and the holiday selling season.
The offering would be the third major one in Orange County this year, after Irvine subprime mortgage lender ECC Capital Corp. and Costa Mesa-based surfwear maker Volcom Inc.
