OC apparel makers that found success in moving to masks have seen enough momentum to suggest the demand isn’t going away any time soon.
Tustin swimwear company Raj Swim has found successes in the sale of its masks made from excess materials in its factories since it began producing the face coverings. The company said it’s sold “several million” masks since April.
It’s been selling the masks in packs ranging from $20 for a pack of 10 in solid black to an eight-pack of prints for $30. Raj has also expanded to producing children’s face coverings sized for toddlers or preteens.
St. John Success
Irvine luxury knit house St. John Knits International Inc. said since the retooling of its factory to accommodate mask making in April, it’s donated 47,000 masks to organizations in the U.S. and Baja California where it also has a presence. Donations went to groups such as the Orangewood Foundation, Communities In Schools of Los Angeles, Big Brothers Big Sisters, Covenant House and more.
The company has been donating three non-surgical, anti-microbial masks for every one of its $40 fashionable masks made of deadstock knit pique.
The company’s CEO Eran Cohen pointed out in May to the Business Journal the trend of mask standardization among the general public when he discussed the launch of the company’s non-medical grade, more fashionable pieces for when workers return back to work.
“Clearly, there has been a shift in how people think about masks, and I think it’s going to take root,” Cohen said at the time.
Now, more than a month since his comment, masks in public and where social distancing cannot occur, are now mandatory in California.