Chipotle Mexican Grill Inc. (NYSE: CMG) said it has begun testing plant-based chorizo in some of its restaurants.
The Newport Beach chain has tapped locations in Denver and Indianapolis to begin the latest menu item test. The last time the company released a plant-based option was seven years ago with its Sofritas.
The company will now listen to customer feedback and make changes accordingly in a phase it calls its stage-gate process.
The company since 2019 has added five menu items, including its quesadilla and carne asada.
Chipotle is OC’s second largest restaurant operator with more than 2,850 restaurants and a workforce of over 100,000.
The company was trading up about 1% in midday trading Thursday to $1,868.29 with a market cap of $52.5 billion.
