BJ’s Restaurants Inc. launched a mobile application that aims to reduce customers’ wait times and increase the Huntington Beach-based chain’s sales volume.
The “Dine-In Order Ahead” app allows guests to place their food and drink orders before arriving at a restaurant; see current wait times at their favorite locations; and get on a preferred waiting list. They can also “legally dine and dash” by paying their bills with the app without waiting for a server to bring a check.
The app is available for iPhone and Android smartphones and tablets. An order placed through it waits in queue until customers reach a restaurant and is transmitted to the kitchen once they check in with a hostess. Ideally, the food is delivered to the customers’ table shortly after they’re seated.
The app was developed by BJ’s in-house IT team. Irvine-based Emaxx Partners, the company’s advertising agency of record, developed the marketing materials to promote it.
―Mediha DiMartino
