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Super D Buys Music, Movie Distributor

Irvine-based Super D’s business just got bigger with its purchase of Alliance Entertainment LLC.

The deal, on undisclosed terms, adds Alliance’s 400,000 CD, DVD and Blu-ray titles to Super D’s 450,000-title inventory.

Alliance, a wholesale distributor in the U.S., also brings with it a 662,000-square-foot distribution center in Kentucky and customers such as Amazon.com and Target.com. It was on the Business Journal’s list of the fastest-growing companies last year and had $193 million in sales for the 12 months through June 2012, an increase of about 51% over the past two years.

Super D’s recent growth has stemmed in part from acquisitions of smaller competitors, such as Huntington Beach-based importer Phantom Sound & Vision, MSI Music Corp. of Florida and Illinois-based Infinity Resources Inc. The three deals occurred between 2003 and 2010.

Super D started in 1990 as the CD Listening Bar, a retail store. The company has since moved to wholesale distribution and direct selling to consumers through several websites.

—Kari Hamanaka

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