Raj Manufacturing LLC in Tustin acquired Basta Co., a New York-based swim and beachwear brand. The financial details of the deal were not disclosed.
It said the addition helps fill a “contemporary beach sexy niche” in its extensive brand portfolio, which includes Nautica, Splendid Swim, Ella Moss, Hurley Swimwear and Reef. Raj, Orange County’s largest swimwear maker, has an estimated $130 million in annual sales.
Raj President Alex Bhathal said Basta founders Samantha August and Emily Ford “have created beautiful designs, obtained strong distribution with premier retailers, and developed a cult following among celebrities and social media influencers.”
August and Ford founded Basta in 2008. Its swimsuits have landed on the covers of Sports Illustrated, Vogue and Us Weekly, worn by celebrities such as Jessica Alba and Heidi Klum.
