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Friday, May 15, 2026

Quiksilver Seeks Sale of Shoe Brand

Quiksilver Inc. in Huntington Beach asked a bankruptcy court to approve the sale of its Ampla running shoe brand to a pair of former executives for $200,000.

Rob Colby, president of Quiksilver’s Americas region from November 2011 to February 2015, and Charles Exon, former chief legal officer who left the company last year after a 12-year tenure, formed Long Beach-based ColEx Inc. They sent an initial purchase offer in July, according to documents filed with the U.S. Bankruptcy Court for the District of Delaware.

Colby was part of the team that began development of Ampla in 2013. The shoe has a carbon fiber plate in the sole that was designed to maximize the efficient use of force while running, according to court documents.

About 2,000 shoes were made, but the company ultimately stopped further development of the brand.

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