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Nike May Sell Hurley: Reuters

Nike Inc. (NYSE: NKE), the world’s largest sportswear maker, is considering selling Costa Mesa-based Hurley International, Reuters said, citing unidentified people familiar with the matter.

Surf brands have lost their appeal among non-surfing consumers, who now prefer boutique brands and retro streetwear, Reuters said.

The company in May fell to No. 19 from No. 15 on the Business Journal’s annual ranking of apparel makers.

Hurley had an estimated 249 employees companywide, including 150 in Orange County.

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Peter J. Brennan
Peter J. Brennan
With four decades of experience in journalism, Peter J. Brennan has built a career that spans diverse news topics and global coverage. From reporting on wars, narcotics trafficking, and natural disasters to analyzing business and financial markets, Peter’s work reflects a commitment to impactful storytelling. Peter’s association with the Orange County Business Journal began in 1997, where he worked until 2000 before moving to Bloomberg News. During his 15 years at Bloomberg, his reporting often influenced financial markets, with headlines and articles moving the market caps of major companies by hundreds of millions of dollars. In 2017, Peter returned to the Orange County Business Journal as Financial Editor, bringing his heavy business industry expertise. Over the years, he advanced to Executive Editor and, in 2024, was named Editor-in-Chief. Peter’s work has been featured in prestigious publications such as The New York Times and The Washington Post, and he has appeared on CNN, CBC, BBC, and Bloomberg TV. A Kiplinger Fellowship recipient at The Ohio State University, he leads the Business Journal with a dedication to uncovering stories that matter and shaping the local business community and beyond.
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