Irvine-based Advantage Solutions acquired e-commerce specialist Sage Tree LLC in Naperville, Ill., on undisclosed terms.
Advantage, which had nearly $2 billion in revenue last year, provides sales, marketing, merchandising and digital technology services to packaged goods manufacturers and retailers.
Sage Tree helps a roster of brands that includes Honeywell, Eaton, Ewbank and Thermacell Repellents Inc. sell their products at Home Depot, Costco, Target, Amazon.com, Walmart.com and other online retailers.
Sage Tree will continue to be led by its two founders and principals, Ian Haldimann and Robb Powell, and operate under its name as a business unit within Advantage’s technology division, Advantage Digital Technology,
“As the growth of e-commerce continues to drive both online and offline sales, there is heavy demand from our clients to expand their online presence,” David Cortese, president of Advantage Digital Technology, said in a statement. “Sage Tree brings industry leading e-commerce expertise and credibility to Advantage, which will enable us to meet the omni-channel needs of these clients.”
