The College of Communications at California State University, Fullerton, has partnered with DGWB Advertising & Communications in Santa Ana to form the Center for Brand Values Communication and Research at CSUF.
The center will study “the link between brand values, corporate communications and resulting consumer trust” to help organizations maximize the effectiveness of their communication efforts.
Center directors Mark Guohua Wu, Cal State Fullerton associate professor of communications, and Patty Malone, CSUF associate professor of organizational communication, will lead the effort, along with Mike Weisman, founder of the Values Institute at DGWB. The institute is a social entrepreneurialism think tank based at DGWB. The center will focus on conducting research and engaging in educational outreach.
―Mediha DiMartino
