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Sunday, Apr 26, 2026

Chapman MBA Students in Tech Marketing Plan

Students in Chapman’s MBA program are developing ideas for marketing and using “Internet of Things” products made by Austin, Texas-based HID Global.

The students prepared about 20 ideas for HID that have been whittled down to one or two and they will present these to the company in December, a Chapman spokesperson said.

Students will be paid for the work in a “real-world” environment and not as a class project.

HID Global makes smart cards and readers for governments, logistics companies and others, and animal tags and secure printers that personalize access credentials and encodes them with data.

It is a subsidiary of Swedish lock manufacturer Assa Abloy. The company moved its U.S. headquarters from Irvine to Austin at the start of the year.

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