Irvine-based Hyperice Inc. is “seeing wins” in its fight against counterfeiters of its sports recovery and therapy products, according to General Counsel Jon Howell.
“We’re working every day to overcome these challenges,” Howell told the Business Journal.
Howell was honored at the Business Journal’s General Counsel Awards in the Private Company category last November.
Besides the general exclusion order Hyperice obtained from the U.S. International Trade Commission in 2021 for one of its utility patents, the company has lowered the price of its products so customers felt less compelled to buy knockoffs.
The Hypervolt Go 2 massage gun initially launched last April for $199, but now sells for $129.
Hyperice has also increased its retail network, expanding to Walmart and Sam’s Club.
The company’s innovative recovery technology is the main driver of its growth, according to Howell.
Last week, the firm announced its latest product, Hyperice X Shoulder, which applies both hot and cold therapy to treat shoulder pain.
This follows the launch of the Heated Head Attachment which combines percussive therapy with heat therapy.
Hyperice’s new massage gun accessory experienced great success with the initial product selling out and was recently restocked online last week.
“We’re always coming out with new products that are groundbreaking in our space, and I think that’s what people look to us for,” Howell said.
Hyperice continues to be endorsed by notable athletes thanks to partnerships Howell helped form with major league sports teams.
In the current MLB season, Hyperice has gained exposure from players such as Blake Snell, pitcher for the San Diego Padres, who was seen using Hyperice’s Venom Back muscle relaxer.
“This is our favorite time of the year. In the playoffs, we get significant visibility in the dugouts and bullpens,” Howell said.
Since last year, Hyperice has also partnered with Marriott Hotels to have its products in every Westin Hotel and Resort. Terms of the deal were undisclosed.
Hyperice’s in-house legal team recently gained a new associate general counsel, which puts the growing team at three people, Howell said.
“I’m incredibly excited about what we’re doing right now, and I think we’ve got impactful things on the horizon,” Howell said.
