Irvine-based Kawasaki Motors Corp. USA launched a campaign tied to the release of “The Lone Ranger” movie set for its U.S. opening on July 3.
Kawasaki Motors, part of Japan-based Kawasaki Heavy Industries Ltd., makes motorcycles, all-terrain vehicles, side-by-sides and personal watercrafts. The company employs 300 workers in Irvine.
Its latest campaign includes a video on Kawasaki’s YouTube channel and sweepstakes from Subway restaurants and “Good Morning America” awarding Kawasaki side-by-sides and helmets. About 1,000 Kawasaki dealerships will help promote another sweepstakes offering additional Kawasaki products.
Kawasaki’s Chicago-based agency of record, Trisect LLC, created its “Live the Legend” campaign.
—Kari Hamanaka
