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OC 5002025Hospitality/Food

OC500 2025: ALAN FUERSTMAN

Nancy Luna
By Nancy Luna
59

ALAN FUERSTMAN

FOUNDER/CEO

MONTAGE/INTERNATIONAL

WHY: Launched luxury hospitality company in 2002 with flagship Laguna Beach hotel opening the following year. Manages up to 18 resorts across Montage and Pendry brands with eight more in development; expects to double the size of portfolio in next few years.
IN THE NEWS: Opened redesigned restaurant Studio Mediterranean at Montage Laguna Beach this summer.
NOTABLE: Delivered keynote address alongside his son Michael Fuerstman at the Business Journal’s 2025 Family-Owned Business Awards in June. Previous Marriott executive before founding his own firm; also ran the Bellagio in Las Vegas when it first opened.
QUOTABLE: “I had this entrepreneurial spirit, an entrepreneurial bug that was gnawing at me. And I decided at that point it was time to look at luxury hospitality in a different way.”

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Nancy Luna
Nancy Luna
Nancy Luna has been the executive editor of the Orange County Business Journal since September 2024. Nancy began her career 30 years ago at the Orange County Register, where she covered a range of beats, including retail, consumer trends, transportation, healthcare, and tourism. Before coming to the Business Journal, she previously worked as a correspondent for Business Insider’s Retail team, where she specialized in writing about the restaurant and food tech industries. Luna contributed to the Business Insider team that won a 2023 SABEW Award for explanatory journalism for their "Warehouse Nation" project. From 2018 to 2020, Luna was a senior editor and tech editor at Nation’s Restaurant News. While there, she covered the largest chains in the country including Taco Bell, McDonald's, Chipotle Mexican Grill and Starbucks. Luna grew up in Orange County and lives in Old Towne Orange with her husband, Brady.
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