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OC500 2025: MICHAEL CANNAVO 

MICHAEL CANNAVO 

CO-FOUNDER/CMO

SUPER73 INC.  

WHY: Co-founder and CMO of electric bike maker Super73, with a 70K-square-foot manufacturing facility and headquarters in Irvine. Handmade 25 e-bikes for Kickstarter campaign in 2016 and now sells thousands, ranging from $1,995 to $4,395 each, across 300 dealers in North America. Doubled its customer service team last year to improve its consumer satisfaction and ticket delays.  

IN THE NEWS: Appointed COO Travis Erwin as new CEO in October; returned to CMO role. 

NOTABLE: Super73 electric bikes have been custom ordered and delivered to several celebrities and brands including actors Jack Black and Florence Pugh, singer Britney Spears, Red Bull and videogame HALO. The e-bike even landed a spot in the “Barbie” movie in 2023.  

QUOTABLE: “With incredible reverence and a sober understanding of the road ahead, we’re charging head-on into a stronger future.” 

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