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This week's business and other event listings
• SoCal Insider hosted by Rick Reiff (KOCE-TV/PBS SoCal) Wednesday 5:30 p.m. Repeats Friday 7 p.m., Sunday 11:30 a.m., Monday 5:30 p.m. Guests: TBA
Talks About Strength in Adversity for Video Series
Boost Mobile LLC in Irvine released the latest installment of its “Be Heard” mini documentary series. The two-minute webisode, which can be seen on the brand’s YouTube channel, features mixed martial athlete Marlon Moraes, who competes for the World Series of Fighting in the bantamweight division. He speaks candidly about his struggles to succeed, as well as praying for his father’s recovery from cancer.
The 112-suite Residence Inn Irvine Spectrum announced the appointment of Julie Buettner to general manager.
The Newport Beach-based Orange County Concierge Association recently released its annual list of preferred vendors.
Advantage Sales & Marketing LLC in Irvine said it has acquired Longhorn Food Brokers LP, a San Antonio, Texas-based food brokerage company.
Hotel loyalty program Voila Hotel Rewards, whose Americas headquarters are in Newport Beach, said it added Mamaison Hotels & Residences to its roster of member properties.
MARKETING: Takes tech manufacturer’s message global
DGWB Advertising & Communications’ latest mission: help bridge the digital divide across rural America, where some 40% of residents don’t have high-speed broadband access.
Wisconsin Governor Scott Walker will get a dress rehearsal for any presidential ambitions he might harbor—at least the part where a candidate hits up OC’s vaunted base of GOP donors.
MARKETING: Targets Hollywood with ultra-HD
Vizio Inc.’s marketing strategy for 2014 is just like its latest ad campaign: “beautifully simple.”
Min Kun Kim, who most recently served as chief executive coordinator at Kia Motors America Inc.’s headquarters in Irvine, was promoted to president and chief executive of Kia Canada Inc.
Tries to Get More Bang for Its Limited Pile of Bucks
Professional arena football team LA Kiss, with less than a month till the start of its inaugural season, has a flurry of marketing activities in the works.
The Anaheim City Council on Tuesday night approved the 200,000-square-foot expansion of the city's convention center.
Orange County hotels started off the year seeing strong growth across several key metrics.
Santa Ana-based Freedom Communications Holdings Inc. has set April 16 as the launch for the Los Angeles Register and more than a dozen community newspapers covering cities in Los Angeles County.
The Irvine office of advertising agency Draftfcb will now be called FCB Irvine as part of a brand-name change announced by global Chief Executive Carter Murray.