Orange County Business Journal

TOURISM AND MEDIA

Recent and archived news stories on: Airports, Conventions, Entertainment, Hotels, Gaming, Restaurants, Sports, Theme Parks, Travel...

Kia’s Court

Automaker’s Research Indicates NBA Ties Lift Brand

Kia Motors America Inc. is playing some impressive moves on the sponsorship court.

Palace Boss Adds Top Job at Parent Company in Spain

HOSPITALITY: Move came as Parques Reunidos prepped IPO

Palace Entertainment Holdings LLC President and Chief Executive Fernando Eiroa has taken on chief executive duties at its parent company.

Stance Socks Get Spot in MLB Lineup

San Clemente-based Stance Inc. now provides the official Major League Baseball sock.

Knott’s Hires Ex-Disneyland Executive

Jon Storbeck was named vice president and general manager at Knott’s Berry Farm in Buena Park.

Angels Enlist Ad Agency Help

The Los Angeles Angels of Anaheim signed Santa Ana-based Amusement Park to create a campaign targeting “women and other groups typically outside the scope of MLB marketing.”

Fresh Eatery Arranges Its Plates in Agreeable Row

Ironwood Impresses With Unexpected Food, Facility

Ironwood in Laguna Hills opened only a month ago, and we have been busy introducing friends via word of mouth and by taking them there. It’s rare for me to keep wanting to return to the same restaurant—there are just too many places I need to try, and there’s only one of me. To say that Patrick and I are quite taken by Ironwood would certainly be an understatement, and we are enjoying our multiple visits a lot.

Redone SCP Rolex Boutique Mimics Ocean’s Waves

2,100-SF Shop Opens With Exhibit on Grant Recipients

Rolex helped watch retailer Baron & Leeds celebrate the reopening of its 2,100-square-foot boutique at South Coast Plaza with a photo and video exhibit showcasing Rolex Awards for Enterprise recipients in the Costa Mesa-based shopping center’s Jewel Court.

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Montage’s Pendry in Baltimore Named

The Baltimore hotel Montage Hotels & Resorts will run under its Pendry brand has been named Sagamore Pendry Baltimore.

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Angels Ads Aim at Less Obvious Fans

The Los Angeles Angels of Anaheim signed Santa Ana-based Amusement Park to create a campaign targeting “women and other groups typically outside the scope of MLB marketing.”

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Report: OC Hotel Rates on Rise

The Orange County Visitor Association’s quarterly market report on local lodging project 5% growth in both average daily rates and revenue per available room through the rest of 2016 followed by a similar gain for 2017.

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Knott’s Hires Disneyland Vet as VP

Jon Storbeck is the new vice president and general manager of Knott’s Berry Farm in Buena Park, effective Monday.

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JWA Traffic Up 8% in April

John Wayne Airport passenger traffic increased about 8% in April compared with the same month last year.

Moro-San’s Mission

Globetrotting Exec Wants to Redefine Mazda

Masahiro Moro—or Moro-san as employees at Mazda North American Operations call him—reclined at his office in Irvine, where a picture of a red RX-Vision concept sports car Mazda Motor Corp. introduced in October at the Tokyo Motor Show hung on the wall directly across from his desk.

Cities, Hoteliers Dig Data When It Comes to Business

Destination Marketers, Others Hunt for Ways to Stand Out

More local cities, marketing groups and hotel companies are using data to decide how to reel in new business.

Q&A

Orange County is known for drawing visitors from across California and the rest of the country—and from many points around the world. Less attention goes to day-trippers, or those who come to Orange County without staying overnight, yet make a significant contribution to the tourism industry. The Business Journal’s Paul Hughes asked some local tourism and hotel executives about the value of what turns out to be a big segment of their business, and how they work to attract day-trippers to the county. Here are edited excerpts of their responses: