Irvine-based In-N-Out Burgers Inc. took another step in an aggressive eastward expansion Monday with plans for a second restaurant in Texas.
The burger chain operator said it plans to open a restaurant in Fort Worth, Texas, as part of a larger push beyond the company’s core Western market.
In-N-Out plans to open a restaurant at West 7th, a 13-acre development in downtown Forth Worth by mid-2011, according to Dallas-based developer Cypress Equities Co.
“It has been a challenge to keep the exciting news quiet, so now we look forward to spreading the word and bringing the iconic West Coast hamburger chain to the Fort Worth community,” said Kirk Williams, Cypress Equities senior vice president of development in a news release.
The restaurant is the second in Texas announced by In-N-Out, which up to now hasn’t expanded beyond 500 miles of its food processing and distribution facility in Baldwin Park.
In-N-Out also plans a restaurant in Garland, Texas, north of Dallas.
Both restaurants are part of a larger expansion that calls for building a processing and distribution facility near Dallas, according to Carl Van Fleet, vice president of planning and development for the burger chain.
The farthest east In-N-Out now is in Utah. The company has stayed within 500 miles of its processing center so it can deliver fresh hamburger patties and other supplies to its restaurants.
Using the 500-mile rule for the Texas facility, In-N-Outs could open across the Lone Star state as well as in New Mexico, Kansas, Arkansas, Louisiana and Mississippi.
In recent years, In-N-Out—which runs 247 company-owned restaurants—has upped its expansion plans from a couple of stores a year to about 10 annually.
Market watchers see the ramp up in expansion as the only way for In-N-Out to remain relevant and compete with similar restaurants that offer a limited menu and quality ingredients, including Virginia’s Five Guys Inc.