Subrina Hudson


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Recent Stories

Chipotle’s New Ad Campaign Pads Its Bottom Line

‘For Real’ Strategy, Extra Guac Help Drive Sales 4.4%

Chipotle Mexican Grill Inc. (NYSE: CMG) is seeing real results from its recently unveiled “For Real” campaign. Or perhaps a change in scenery is already helping the burrito maker.

Midday Stock Roundup

The S&P 500 declined 1.3% in midday trading to 2,704.53.

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October Auto Sales Mixed

Sales by OC automakers were mixed in October with three of the five local companies reporting an increase.

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Boot Barn’s Local Ranks Grow as Sales Surge

Stock Up 50% Year-Over-Year

Specialty retailer Boot Barn Holdings Inc. is kicking up its heels to the tune of double-digit growth.

J.D. Power Focuses on Deals to Boost Image

ClickFox, Reputation Sites Geared to B2B Firms

Two is better than one for consumer insights and analytics firm J.D. Power.

Aliso Inspiration

‘Well-funded’ carmaker on hiring spree

Luxury automaker Karma Automotive has been rolling out its $130,000 2018 Revero models across the country over the past year, but the hefty price tag doesn’t seem to be exclusive enough for the Irvine-based luxury electric car company.

Midday Stock Roundup

The S&P 500 declined 0.8% in midday trading to 2,684.64.

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Boot Barn Earnings Beat

Work and Western boot and apparel retailer Boot Barn Holdings Inc. (Nasdaq: BOOT) reported net income of $4.5 million, or 16 cents per share, beating analyst predictions of 9 cents per share, in its second quarter earnings report Thursday.

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Alorica Adds Three Offices, 5K Jobs

Irvine-based outsourcing company Alorica Inc. added of three locations in Asia on Thursday, further expanding its presence in the region and growing its employee count by more than 5,000.

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UCI Gets $14.7M Grant

The University of California-Irvine said Tuesday it received a five-year grant for $14.7 million from the U.S. Department of Education.

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Crisp Imaging Managing the Digital Revolution

MARKETING: 2 buys this year, third in works

It will be another year of double-digit growth for Costa Mesa-based digital printer Crisp Imaging—at a time others in the commercial printing industry are struggling to keep up with the digital revolution.

$45M Waterfront Offering Has Unique Sales Pitch

Rap Video Shows Off Duffy, City, Pricey Home

One of the most expensive waterfront listings on Balboa Peninsula has attracted quite a buzz, not only for its $44.9 million price tag, but also for promotional music video “Teach Me How to Duffy”—a parody of the 2011 “Teach Me How to Dougie” by Los Angeles-based hip-hop group Cali Swag District.

Mitsubishi Gets New Campaign, Keeps PR Team

NB’s Brand Amp Stays As Agency of Record

The beat goes on for Cypress-based automaker Mitsubishi Motors North America Inc.

Midday Stock Roundup

The S&P 500 rose 0.3% in midday trading to 2,776.39.

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Pacific Chorale Names CEO

Andrew Brown succeeds Elizabeth Pearson as president and chief executive of Pacific Chorale, resident of the Renée and Henry Segerstrom Concert Hall at Segerstrom Center for the Arts.

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OC Auto Show Highlights New Automotive Fare

AUTOMOTIVE: eighth largest car show in US

Car aficionados marveled at engines while others took the driver’s seat last week at the 54th annual Orange County International Auto Show, the eighth-largest car show in the country.

Kia Looks to Energize Forte Sales With New Ad Push

Pro Drivers, Red Bull Affiliation for 2019 Model

Professional race car driver Collete Davis hits the gas in the latest spots for Kia Motor America.

Midday Stock Roundup

U.S. stocks rebounded on Friday, following steep drops in the prior two trading sessions.

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Vans Plan: $5B or Bust

APPAREL: Sales push for V.F. Corp.’s No. 1

Vans might soon need a bigger skate pool at its Costa Mesa headquarters if its executives’ brash proclamations of corporate growth over the next five years come to fruition.

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First Community Colleges List Shows Flat Enrollment

About 230K Students At Schools on Directory

This year marks the debut of the Business Journal’s list of OC community colleges, which features enrollment in the 12 months ending on Sept. 30.

Vanguard Sows Seeds of ‘Greatness’ With Expansion

Christian School Starts Building Out Master Plan

Nearly 300 people gathered on Vanguard University’s 40-acre campus for the recent groundbreaking of its $10.4 million student center, which will take on the Spanish Mission-style look of its newer buildings and replace an existing cafe and bookstore.

Local MBA Enrollment Reflects US Decline

6.5% Drop Steeper As Intl. Schools Take Share

Enrollment in area schools MBA programs fell in the 12 months ended Sept. 30.

College Admissions Counselor Reaches for More

Post-Buy, Looks Overseas; Invests in M. Obama Cause

Collegewise is reaching higher one year after being acquired by Singapore-based A-Star Education Holdings, formerly ChangedEDU Holdings, for an undisclosed sum.

Outgoing OCC President Sees Last Expansion Leg

Groundbreaking Student Pads One of Last Pieces

Construction crews were standing by at Orange Coast College as the Costa Mesa-based institution held a groundbreaking ceremony for a 323-unit student housing project.

Cliffside Home in Cameo Shores on Market for $28M

Rebuilt Estate Few Doors Down From Portabello

Perched on a cliff in the Corona del Mar community of Cameo Shores is a contemporary-style home reminiscent of a Balinese resort. Its asking price is $27.9 million.

Chipotle Ads Tout 51 Ingredients as the Real Deal

New Campaign on Heels Of Newport Beach Move

Yes, Chipotle Mexican Grill Inc. is for real.

Midday Stock Roundup

Indexes were lower today on sales of tech stocks and higher Treasury bond yields.

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September Auto Sales Down

Nearly all of the OC automakers reported a drop in September sales on Tuesday with the exception of Fountain Valley-based Hyundai Motors North America.

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Local Insurance Brokers Continue Growth Apace

Producers’ Progress Slows In 6-Year Streak of Gains

The largest insurance brokerages in Orange County continued their way up last year, local revenue rising 6.3% to $745.4 million—the sixth straight year of steady growth. However, it’s the first time since 2012 that revenue growth dipped below 7%, as post-recession growth plateaued.

Adrenaline Junkies Nitro Circus, Yokohama Partner

Tire Maker Signs On For Rallycross Event

Riders were burning rubber late last month at the Nitro World Games, a fast-growing action-sports competition now in its third year.

‘Old School Telecom’ Servicer Grows With Cloud Product

$10M in VC Funds; Employee-Friendly Vibe

Nick Newsom’s interest in communications started when his dad gave him a ham radio as a kid.

How Much Will Local Insurance Premiums Rise?

Employers Seek More Benefits to Lure Talent

Employers are beefing up benefits, such as expanded life insurance and improved disability and supplemental benefits for critical illnesses, disabilities and even identify theft.

Midday Stock Roundup

The S&P 500 was up 0.1% in midday trading to 2,915.20.

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Incipio Names CEO

Tom Park has been named chief executive of Irvine-based consumer tech firm Incipio Group, the company said on Thursday.

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Foundation Sells Business Unit

Tustin-based Foundation Building Materials Inc. (NYSE: FBM), a distributor of building products, said Thursday it will sell its mechanical insulation business to Dunes Point Capital LP of Rye, N.Y., for $122.5 million.

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OrigAudio Acquired by HUB

Fountain Valley-based consumer electronics company OrigAudio LLC has been acquired by HUB Promotional Group in Braintree, Mass. for an undisclosed sum.

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South Coast Repertory Names Artistic Director

David Ivers has been appointed artistic director of South Coast Repertory, succeeding Marc Masterson.

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Nuvision to Acquire Alaska Credit Union

Huntington Beach-based Nuvision Credit Union announced Monday that it will merge with Anchorage, Alaska-based Denali Federal Credit Union, effective Oct. 1.

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Engineering Firms Extend Strong Local Showing

OC Billings Up 10% For Areas Top 38 Firms

Orange County’s top 38 engineering firms reported another year of growth with a nearly 10% increase in OC billings to $1.2 billion.

Architects Ride Strong Economy to New Heights

OC Billings Top $500M for First Time

It’s been a good year for architecture firms in Orange County, who have benefited from increased work as corporate clients look to reimagine their workspaces, as well as a continuing boom in residential development in the county.

Advantage Solutions Buys Ad Firm With Local Ties

NY’s Jun Group Opened OC Office in 2015

Irvine-based marketing firm Advantage Solutions Inc. hasn’t slowed down on the acquisition front, despite apparently getting cold feet on an initial public offering.

$28.8M Oceanfront Listing is Third Priciest in Laguna

Antique Italian-French Country Vibe for Home

A piece of the European countryside along the shores of Laguna Beach hit the market this month, with an asking price of $28.8 million.

Midday Stock Roundup

The S&P 500 was up 0.1% in midday trading to 2,934.47.

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UCI Adds to Campus

University of California, Irvine will be opening the doors to its new 65,000-square-foot “active learning” building next week.

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Philharmonic Names President

The Philharmonic Society of Orange County in Irvine named Tommy Phillips president and artistic director, effective Oct. 1.

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Stance Sets Sights on Stores, Ads

VC-Backed Sock Maker Expands Presence

San Clemente-based sock and underwear maker Stance was already one of Orange County’s fastest-growing private businesses the past few years, even without a stand-alone retail presence in the area or a formalized marketing brand campaign.

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Mitsubishi’s New Campaign Not Going to the Dogs

Sales Up; Partnering With Asher House in Campaign

Cypress-based Mitsubishi Motors North America Inc. is charging ahead with its “Drive your Ambition” global campaign.

Hacking into the 3D Printing Boom

MANUFACTURING: Firm keeps growing like ‘gangbusters’

Online retailer MatterHackers Inc. set out to make desktop 3D printing more accessible to consumers by helping them weed through the plethora of machines and accessories available on the market.

Stock Sale for Tilly’s Founders Comes Amid Growth

APPAREL: About $117M offering; sales, stores up

Irvine-based Tilly’s Inc.’s co-founders are picking an opportune time to cash out a sizeable portion of their holdings in the youth fashion and footwear chain.

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Linda Isle Comings & Goings Include $11.7M Sale

Another Island Home Hits Market for $12.5 Million

Maybe the third time will be the charm for Precision Castparts Corp. Chief Executive Mark Donegan and his wife, Pamela.