Subrina Hudson


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Recent Stories

Auto Sales: Monthly Strength, Mixed Year

Three of five OC automakers posted strong a strong month to close a generally down 2018 for local manufacturers.

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Midday Stock Roundup

The S&P 500 was up 0.3% to 2,4947.27; the Dow Jones Industrial Average rose 0.3% to 23,207.06; the Nasdaq was up 0.4% to 6,605.61.

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Mission Critical Buys Transportation Power Co.

MANUFACTURING: Deal targets trucks, RVs

Mission Critical Electronics LLC is powering up following a super-charged acquisition under Newport Beach-based private equity firm Windjammer Capital Investors.

Billabong and Beach Blogger Launching Line

Sariñana Counts 5M Instagram Followers

Surfwear label Billabong, owned by Huntington Beach-based Boardriders Inc., tapped social media influencer Julie Sariñana for a collection that’s set to launch in stores and online in March.

2019 Preview: RETAIL & APPAREL

Not even Orange County’s largest and most profitable mall operators can escape the effects of a changing retail landscape, where big-box retailers and large department stores continue to go the way of the dinosaurs.

Midday Stock Roundup

The S&P 500 was down 0.5% in midday trading to 2,453.46.

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Midday Stock Roundup

The S&P 500 was up 0.9% in midday trading to 2,568.67.

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Super Spenders: OC’s Carmakers Prep for Big Game

Hyundai Announces Ads; Kia Coy on SB 53 Plans

Less than two months before the big football game—and the biggest day in advertising—Fountain Valley-based automaker Hyundai Motor America and Kia Motors North America in Irvine already have their sights set on Super Bowl 53. But while Hyundai is announcing its game plan, Kia is keeping its playbook close to the vest for now.

Rare Bay Island Offering Returns to the Market

$19.9M Asking Price Down $2M From 2017

A Bay Island house on the tip of the private enclave in Newport Beach only accessible by foot or golf cart, is back on the market after getting a $2 million price chop.

FirstElement Takes Lead On Hydrogen-Fueled Cars

AUTOMOTIVE: Fuels up with Air Liquide investment

The next wave of alternative-fuel vehicles zipping around Orange County are hydrogen-powered cars, and an Irvine-based upstart with a growing list of investors, FirstElement Fuel Inc., is ready to lead the pack.

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Taco Bell Enters London With a Ding, Big Ben Stunt

First Location in City, More Are On the Way

Taco Bell made some noise with the opening of its first London eatery last month—and that’s not even factoring in sounds of the police that showed up, the noises of a confused crowd, or the helicopter that circled overhead.

Midday Stock Roundup

U.S. stocks again dropped amidst fears of a slowdown and rising trade tensions with China.

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Manhattan Beachwear Returns to Roots

APPAREL: New CEO ditches activewear

Cooler fall temperatures are now hitting Orange County, but things are starting to heat up inside the offices of swimwear manufacturer Manhattan Beachwear Inc.

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November Auto Sales Mixed

OC’s automakers reported mixed sales results in November.

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Strand at Headlands Home Finds a Buyer for $8.8M

Home Has Six Bedrooms, Elevator, Golf Cart Garage

City of Industry-based Morris Group International President and Chief Executive Don Morris is settling into a steel-framed home with his wife, Mimi, in The Strand at Headlands gated community in Dana Point.

Nonprofits Grow Their Ranks, Add Revenue

$1.7 Billion for OC’s 95 Largest Organizations

Nonprofit organizations in Orange County hit double digit growth on this year’s Business Journal list, reporting $1.7 billion in revenue for the 12 months ended June 30, up 11% year-over-year.

OC’s Carmakers Unveil Latest at LA Auto Show

Automotive: Hyundai unveils flagship SUV

Orange County’s cadre of automakers revealed the global launches of several models and concept designs last week at the largest auto show on the West Coast.

Midday Stock Roundup

The S&P 500 rose 0.3% in midday trading to 2,745.53.

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Full Spectrum of Roles

Bokota Juggles Job With IUSD Board Duties

Paul Bokota wears a lot of hats outside of his day job as vice president and division general counsel for Spectrum Brands Inc. in Lake Forest.

Marketing Firm’s GC Advantage

Larson Cuts Employee Case Settlements 90% as Headcount Triples

Indiana native Bruce Larson has spent his professional career in Orange County—thanks to his parents.

Emerald Expositions CEO Departs; Stock Price Dips

TRADE SHOWS: $45M buy tops for this year

Emerald Expositions Events Inc. (NYSE: EEX) is spending plenty of green, and its in-flux executive team thinks the aggressive growth strategy the trade show operator has undertaken over the past few years is still the best course.

No Jetlag for Too Faced at New JFK Airport Store

Irvine’s Estée Lauder Unit Sells to Travelers

Beauty on the go is the next frontier for cult beauty label Too Faced Cosmetics LLC based in Irvine.

Midday Stock Roundup

Markets closed early on the day after Thanksgiving.

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Local Carmakers Ramp Up Latino Marketing Efforts

New Campaign to Tune Of Unique Mariachi Song

Two of Orange County’s top automakers—Kia Motors America and Mitsubishi Motors North America Inc.—are seeking to boost sales in the Latino market with new ad campaigns.

4-Floor CdM Home Under Construction Asks $20M

New Wellness Package First of Its Kind in OC

A soon-to-be completed bluffside home in Corona del Mar overlooking Newport Harbor is on the market with an asking price of $20 million.

Midday Stock Roundup

The S&P 500 rose 0.3% in midday trading to 2,738.43.

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Select Interior 3Q Sales Up 35%

Select Interior Concepts Inc., an Anaheim-based building products and services company, reported third quarter sales increased 35% to $127.6 million from the same period a year earlier.

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Gold-Plated Push

TYR Olympic Plans Begin With String of Endorsement Deals

The 2020 Summer Olympics in Tokyo may be 19 months away, but Seal Beach-based swim and sportswear manufacturer TYR Sport Inc. is already putting in the work in order to walk away with a number of gold medals.

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New Asics Ad Campaign Plays to a Different Beat

Footwear, Apparel Brand Taps DJ Steve Aoki, Others

The latest iteration of the “I Move Me” North America campaign for Asics America Corp. debuted two weeks ago, once again featuring Grammy-nominated producer/DJ Steve Aoki.

Local Auto Dealers Continue Sales Increase Streak

OC-Based Automakers, Meanwhile, Up Workforce

Orange County’s largest auto dealers reported their seventh straight year of increased sales.

Buena Park’s Rael Lands Top Investors

INNOVATION: Feminine care lines’ raises $17.5M

Buena Park-based startup Rael Inc. picked up significantly more interest from investors last week.

Top Retailers Turn Tide on Online Competition, Up Sales

$8.6 Billion at Top 37 Shopping Centers in OC

Redevelopment and reinvention appears to be paying off for Orange County’s largest shopping centers.

Midday Stock Roundup

The S&P 500 declined 1.1% in midday trading to 2,774.09.

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AutoWeb Q3 Revenue Down, Stock Slides

AutoWeb Inc. (Nasdaq: AUTO), an Irvine-based marketing firm for automakers and dealers, reported a third quarter loss of $18 million, or $1.41 per share, compared to net income of $69,000 a year ago.

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Chipotle’s New Ad Campaign Pads Its Bottom Line

‘For Real’ Strategy, Extra Guac Help Drive Sales 4.4%

Chipotle Mexican Grill Inc. (NYSE: CMG) is seeing real results from its recently unveiled “For Real” campaign. Or perhaps a change in scenery is already helping the burrito maker.

New Cliffside Home in Three Arch Bay Asking $39M

Crystal Cove Project Lists For $38M; Another Sells

A cliffside estate in Laguna Beach that was an eight-year remodeling labor of love for owner Mark Hammond and his late wife, Christina, is pocket-listed for $38.9 million.

Midday Stock Roundup

The S&P 500 declined 1.3% in midday trading to 2,704.53.

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October Auto Sales Mixed

Sales by OC automakers were mixed in October with three of the five local companies reporting an increase.

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J.D. Power Focuses on Deals to Boost Image

ClickFox, Reputation Sites Geared to B2B Firms

Two is better than one for consumer insights and analytics firm J.D. Power.

Aliso Inspiration

‘Well-funded’ carmaker on hiring spree

Luxury automaker Karma Automotive has been rolling out its $130,000 2018 Revero models across the country over the past year, but the hefty price tag doesn’t seem to be exclusive enough for the Irvine-based luxury electric car company.

Boot Barn’s Local Ranks Grow as Sales Surge

Stock Up 50% Year-Over-Year

Specialty retailer Boot Barn Holdings Inc. is kicking up its heels to the tune of double-digit growth.

Midday Stock Roundup

The S&P 500 declined 0.8% in midday trading to 2,684.64.

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Boot Barn Earnings Beat

Work and Western boot and apparel retailer Boot Barn Holdings Inc. (Nasdaq: BOOT) reported net income of $4.5 million, or 16 cents per share, beating analyst predictions of 9 cents per share, in its second quarter earnings report Thursday.

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Alorica Adds Three Offices, 5K Jobs

Irvine-based outsourcing company Alorica Inc. added of three locations in Asia on Thursday, further expanding its presence in the region and growing its employee count by more than 5,000.

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UCI Gets $14.7M Grant

The University of California-Irvine said Tuesday it received a five-year grant for $14.7 million from the U.S. Department of Education.

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$45M Waterfront Offering Has Unique Sales Pitch

Rap Video Shows Off Duffy, City, Pricey Home

One of the most expensive waterfront listings on Balboa Peninsula has attracted quite a buzz, not only for its $44.9 million price tag, but also for promotional music video “Teach Me How to Duffy”—a parody of the 2011 “Teach Me How to Dougie” by Los Angeles-based hip-hop group Cali Swag District.

Crisp Imaging Managing the Digital Revolution

MARKETING: 2 buys this year, third in works

It will be another year of double-digit growth for Costa Mesa-based digital printer Crisp Imaging—at a time others in the commercial printing industry are struggling to keep up with the digital revolution.

Mitsubishi Gets New Campaign, Keeps PR Team

NB’s Brand Amp Stays As Agency of Record

The beat goes on for Cypress-based automaker Mitsubishi Motors North America Inc.

Midday Stock Roundup

The S&P 500 rose 0.3% in midday trading to 2,776.39.

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Pacific Chorale Names CEO

Andrew Brown succeeds Elizabeth Pearson as president and chief executive of Pacific Chorale, resident of the Renée and Henry Segerstrom Concert Hall at Segerstrom Center for the Arts.

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