Subrina Hudson


Phone: 949-833-8373 Extension: 271

Recent Stories

Engineering Firms Extend Strong Local Showing

OC Billings Up 10% For Areas Top 38 Firms

Orange County’s top 38 engineering firms reported another year of growth with a nearly 10% increase in OC billings to $1.2 billion.

Architects Ride Strong Economy to New Heights

OC Billings Top $500M for First Time

It’s been a good year for architecture firms in Orange County, who have benefited from increased work as corporate clients look to reimagine their workspaces, as well as a continuing boom in residential development in the county.

Midday Stock Roundup

The S&P 500 was up 0.1% in midday trading to 2,934.47.

Tease photo

UCI Adds to Campus

University of California, Irvine will be opening the doors to its new 65,000-square-foot “active learning” building next week.

Tease photo

Philharmonic Names President

The Philharmonic Society of Orange County in Irvine named Tommy Phillips president and artistic director, effective Oct. 1.

Tease photo

Stance Sets Sights on Stores, Ads

VC-Backed Sock Maker Expands Presence

San Clemente-based sock and underwear maker Stance was already one of Orange County’s fastest-growing private businesses the past few years, even without a stand-alone retail presence in the area or a formalized marketing brand campaign.

Tease photo

Mitsubishi’s New Campaign Not Going to the Dogs

Sales Up; Partnering With Asher House in Campaign

Cypress-based Mitsubishi Motors North America Inc. is charging ahead with its “Drive your Ambition” global campaign.

Hacking into the 3D Printing Boom

MANUFACTURING: Firm keeps growing like ‘gangbusters’

Online retailer MatterHackers Inc. set out to make desktop 3D printing more accessible to consumers by helping them weed through the plethora of machines and accessories available on the market.

Stock Sale for Tilly’s Founders Comes Amid Growth

APPAREL: About $117M offering; sales, stores up

Irvine-based Tilly’s Inc.’s co-founders are picking an opportune time to cash out a sizeable portion of their holdings in the youth fashion and footwear chain.

Tease photo

Linda Isle Comings & Goings Include $11.7M Sale

Another Island Home Hits Market for $12.5 Million

Maybe the third time will be the charm for Precision Castparts Corp. Chief Executive Mark Donegan and his wife, Pamela.

Hyundai Unit, NBC Kick Off Football Partnership

Sunday Night Backing Features Innocean Series

Hyundai Motor North America will be getting more playing time with football fans this season.

Dealership Deals Run in the Fast Lane

AUTOMOTIVE: $150M+ of recent regional dealer sales

Sales of automotive dealerships are in overdrive. That means Irvine-based sell-side advisory firm Kerrigan Advisors is enjoying life in the fast lane.

Tease photo

Hybrid Apparel Names President

Cypress-based Hybrid Apparel promoted David Lederman from chief operating officer to president.

Tease photo

August Auto Sales Mixed

Sales were mixed for OC automakers last month.

Tease photo

Honda Center Inks Ride-Sharing Partnership With Lyft

Ducks Fans Can Leave ‘Zambonis’ at Home

The Honda Center wants to give concert and sports fans a lift.

Corporate, Private Foundations Sharpen Focus

Updated Rankings Focus On Local Contributions

This year’s Business Journal list of corporate and private foundations lost a few names after we narrowed rankings to firms most connected to Orange County charities, as opposed to earlier lists based on both local and total contributions.

Midday Stock Roundup

The S&P 500 was down 0.2% in midday trading to 2,894.46.

Tease photo

UCI Gets $9 Million

A new institute will be established at the University of California-Irvine thanks to a $9 million donation by Japanese analytical and measurement system company Horiba Group to the university’s advanced power and energy program.

Tease photo

5.11 Tactical Names CEO

Francisco Morales has been named chief executive of 5.11 Tactical, the Irvine-based maker of apparel and gear for soldiers, firefighters and police officers.

Tease photo

J.D. Power Deal Makes Auto Data Available for Ads

Working With Nielsen On Auto Cloud Platform

Costa Mesa-based J.D. Power wants to help improve auto advertising for agencies and media owners.

Post-Split Buying Spree Continues for Grosses

‘Bond King’ Adds Pad For $32M, Sue One for $12M

Billionaire Bill Gross made headlines when he put $35.8 million down on an oceanfront property in the guard-gated Irvine Cove community in June.

Midday Stock Roundup

The S&P 500 was up 0.5% in midday trading to 2,872.27.

Tease photo

Mazda Retools Racing Endeavors in End to Indy Road

Near-Decade Sponsorship Makes Way for Grassroots

Mazda North American Operations will end its longtime sponsorship of the Mazda Road to Indy driver-development program this year.

LA Fitness Floats Newest Concept

RETAIL: Test float pods seek to compete for young members

For 33-year-old health club operator and LA Fitness parent Fitness International LLC, workout trends come and go, but that doesn’t mean it ignores the latest boutique fitness studios popping up around its 709 locations.

Tease photo

Business Execs Lay Down, Pull Up Residential Roots

Eisner Son Now OCer; OC500 Couple Moves

A moving van was already headed to pick up Western National Group Chief Executive Michael Hayde and his wife and Western National Property Management President Laura Khouri before they sold their former home a few doors down.

Hyundai Jumps on Amazon Wagon, an Industry First

Deepens Relationship With Vehicle Sales Page

Fountain Valley-based automaker Hyundai Motors North America launched a digital showroom last month in partnership with e-commerce giant Inc., making it the first manufacturer to have a dedicated web page under Amazon Vehicles.

PR Agencies’ Staffing Up 8% as They Help With Tech

Clients Tap Them For Targeted Ad Campaigns

Orange County’s biggest public relations firms added more desks in the 12 months ended July 31.

Orange Coast Auto Group Buys South Coast Acura

Costa Mesa-based Orange Coast Auto Group acquired South Coast Acura in Costa Mesa for an undisclosed sum on Thursday.

Tease photo

Show Goes On: HB Event Flies Under New Banner

MARKETING: Code Four answers Code Red for money-losing event

Visitors will get the thrill of seeing fighter jets dart across the sky at the third annual Huntington Beach Airshow in October, but spectators will also get a chance to enjoy some special perks—for an extra cost.

Tease photo

July Auto Sales Down

OC-based automakers faced some headwinds this month, all reporting sales declines except for Cypress-based automaker Mitsubishi Motors North American Inc.

Tease photo

Xponential Buys Yoga Six

Irvine-based boutique fitness brand operator Xponential Fitness has expanded its portfolio.

Tease photo

Karma Gets Creative With Ritzy NY Sponsorships

Luxury Brand to Show Off at Fundraisers, Others

Three’s a charm for Irvine-based carmaker Karma Automotive in New York’s tony playground of the Hamptons.

Advantage Acquires Marketer

Irvine-based marketing firm Advantage Solutions Inc. bought Mill Valley, Calif. agency Beekeeper Marketing on Thursday for an undisclosed sum.

Tease photo

361 Degrees Names Head of Sales

361 Degrees International Ltd. in Irvine appointed Isaac “Ike” Alvear as head of sales.

Tease photo

Ad Agency Appoints Media Director

Santa Ana-based advertising agency Amusement Park named Melissa Norton its media director, replacing Cathy Sosa, who retired in June after 30 years with the agency.

Tease photo

Bixby Land Creates UCI Endowment

Real estate firm Bixby Land Co. in Newport Beach has given $100,000 to the University of California-Irvine’s Paul Merage School of Business to create an endowment fund at the Center for Real Estate.

Tease photo

Mitsubishi Adds Offices

Cypress-based automaker Mitsubishi Motors North America Inc. said it will expand its field operations today from two zone offices to four.

Tease photo

Multiplying Franchise Success?

Xponential Adds Fitness Brands for 8

Irvine-based boutique fitness brands operator Xponential Fitness is preparing to hit cruising altitude as its portfolio of five verticals take flight.

Ex-Angel DeCinces Sells Home Following Trials

Bought Laguna Beach Property 20 Years Ago

Former Angels’ third baseman Doug DeCinces and wife, Kristi, have sold their longtime Irvine Cove home off Riviera Way for $14 million in an off-market transaction.

Carmakers in Summer Marketing Mode to Push 2019

New Ads, Sponsorships, Exhibit Make PR Splash

Kia Motors North America is conquering the mountains with its latest spots.

OCDE Gets $15M

Orange County Department of Education received $15 million from the state to expand the California Multi-Tiered System of Support, a statewide program for “the academic, behavioral and social needs of students,” a press release said.

Tease photo

Shop Boosts Public Radio Station’s Online Reach

Vincit’s Irvine Office Does KCRW App Refresh

KCRW in Santa Monica has no problem connecting with people over the airwaves, but the public radio station needed help capturing listeners’ attention on the screen.

Sports-Content Provider Says It Has Edge on Rivals

MEDIA: Direct Sports Network’s in with teams makes it ‘unique’

Direct Sports Network wants to be the go-to destination for sports fanatics and is stepping up its game to reach more fans through its app-based streaming video service.

Gallegos Takes Milk Board Into 21st Century

ADVERTISING: ‘got milk’ makes way for kid-driven ads

A television spot shows three kids sitting in a diner complaining about their beleaguered lives over glasses of cold milk.

Tease photo

Art Institute OC Closing

The Art Institute of California-Orange County in Santa Ana, a campus of Argosy University, will permanently close.

Tease photo

Segerstrom Adds to Board

The Segerstrom Center for the Arts in Costa Mesa appointed four members to its board of directors on Tuesday.

Tease photo

Del Taco Touts ‘Hardest Working Hands in Fast Food’

Experian’s New Platform Helps Identify Customers

Quick food still means fresh for Lake Forest-based fast food chain Del Taco Restaurants Inc.

Hyundai Sweeps 2018 J.D. Power Quality Medals

AUTOMOTIVE: Mazda, Mitsubishi ‘most-improved’

Costa Mesa-based market research firm J.D. Power recently released its annual Initial Quality Study—one of the most closely watched reports in the auto industry—and this year’s results gave a perfect shine to Fountain Valley-based automaker Hyundai Motors North America.

Biggest Women-Owned Cos. Stretch Growth Streak

2017 Sales Up Almost 6%, Though Club Lost Members

2017 was another good year to be one of Orange County’s largest women-owned businesses.

UCI Gets $5M Grant

The National Science Foundation awarded the University of California-Irvine a $5 million grant to help it boost enrollment of low-income engineering students focusing on advanced manufacturing.

Tease photo