Subrina Hudson

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Recent Stories

It Takes Two, For Marketing Company Expansion

Twin Sisters Take Over Data Analytics Firm

Don Vivrette launched his market research firm MacKenzie Corp. 34 years ago, after spending years as an independent data analyst helping corporations leverage data to grow revenue and customers.

Two Emerald Bay Sales Bring in Nearly $37.9M

Winery Owner Bower Sells Rebuilt Laguna Beach Site

Laguna Beach’s gated Emerald Bay community has seen its share of big-dollar deals the past two months.

Hurley Works With ‘Rugged’ Line of Clothes

Partners With Michigan’s Carhartt on Collection

Who says you can’t mix work and play? Certainly not Costa Mesa-based Hurley International.

Midday Stock Roundup

The S&P 500 declined 0.3% in midday trading to 2,884.

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Change in Tactics

5.11 Co-Founder, CEO Gets Company Back on Track

It’s been 10 months since Francisco Morales stepped in as chief executive of 5.11 Tactical, the Irvine-based manufacturer of apparel and gear for military and law enforcement officials.

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Galaxy’s Edge Focus: Site-Specific Merchandise

Lines Longer For Shops Than Ride

Disneyland Resort opened its long-awaited Star Wars: Galaxy’s Edge attraction a little more than a week ago and in addition to the eateries and snacks, guests can expect a plethora of merchandise to help bring the experience home.

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Brandman Expands Walmart Partnership

EDUCATION: IT and computing degrees; $1/day

Brandman University will be expanding its degree offerings to Walmart Inc. (NYSE: WMT) employees—a year after it was named by the retail giant as one of three universities employees could attend largely on Walmart’s dime.

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Samueli Family’s Latest Gift: $100M to UCLA

EDUCATION: Largest gift to namesake school

Henry and Susan Samueli last week continued their commitment to funding the region’s next generation of engineers and innovators.

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UCI’s Esports Team Gets National Coverage

ESPN2 Showing 4-Part Documentary

University of California-Irvine’s varsity esports team is getting star treatment.

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Midday Stock Roundup

U.S. employment was reported to have slowed down last month following the Labor Department’s jobs report Friday, leading Wall Street to optimism about potential interest rate cuts from the Federal Reserve.

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May Auto Sales Mixed

Monthly sales among OC’s largest automakers were mixed last month while three of the four automakers reported an increase for the year.

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Tilly’s Feels Results of May Gray

APPAREL: Shares on downswing after Q1 report

Tilly’s Inc. (NYSE: TLYS) is feeling California’s recent record-breaking cold front.

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OCTA Adds Third ‘T’ to Taco Tuesday

Free Wahoo’s Grub For Bus, Metrolink Users

Go ahead and order another margarita this Taco Tuesday.

Pelican Hill Next Door: $20M

Records Link Home To Newport Beach Lawyer

Sitting on half an acre of manicured grounds in Newport Coast is a 10,749-square-foot Pelican Crest home with an asking price of $19.8 million.

Record Prices for Lido Isle Homes

$9.6M on Waterfront; $5.5M for Inland Home

Two homes recently traded hands in separate transactions on Lido Isle.

Alorica Hires CMO

Second C-Suite Hire from Verizon

Longtime marketing and technology veteran Colson Hillier was named chief marketing officer at Irvine-based customer service provider Alorica Inc.

Midday Stock Roundup

The S&P 500 was down 0.9% in midday trading to 2,762.93.

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Hyundai Adds Head of Sales

Randy Parker was named vice president of national sales on Wednesday by Fountain Valley-based automaker Hyundai Motor America.

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Green is Good for Cleaning Product Company

MANUFACTURING: New products, Europe facility

Earth Friendly Products continues to see green from being environmentally friendly.

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Organ Donor Ads Promote 2nd Chances

Casanova McCann Taps Local Forces for Campaign

A handful of drivers came pretty close to getting a traffic ticket but missed out thanks to a campaign created by Costa Mesa-based ad agency Casanova McCann.

LRG in Tune with iTunes

Serves as Music Curator for Apple

LRG, or Lifted Research Group, is cranking up the volume to promote itself.

Karma Ups Customization, Lowers Test Drive ‘Restraints’

Karma Automotive doesn’t want its drivers to have to navigate the heavy traffic of Orange County while trying out its luxury electric cars. So it’s building them their own test track.

Midday Stock Roundup

The S&P 500 rose 0.3% in midday trading to 2,831.05.

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$10.9M in Laguna Niguel

5 Beds, 6 Baths On Inland Site

Sitting on nearly 2 acres, the manicured grounds of a mansion on Searidge in Laguna Niguel is asking $10.9 million.

Kia’s Fresh Ad Look: From Rodents to Lizards

Chameleon Gets Star Turn in Soul Spots

Kia Motors America is ditching the hamsters that starred in several years’ worth of commercials for the Irvine-based carmaker, and has signed a different animal to promote its new family of Soul vehicles.

CdM Oceanfront Home Lists for $23.9M

Van Tuyls Linked To Other Homes in Area

A five-story Corona del Mar home with ties to billionaire Larry Van Tuyl and his wife, Patricia, is back on the market with an asking price of $23.9 million.

Gallegos Spotlights Storytellers

Kim Jung Gi Work Highlighted

Huntington Beach-based agency Gallegos United and its sister production agency, Luna United, tapped South Korean artist Kim Jung Gi for its latest work for client Xfinity, Comcast’s video and high-speed internet provider.

Evolus Brings ‘Newtox’ to Market, With Fanfare

MARKETING: Apps, messaging, Cancún trips

Forget the frown lines, it was all smiles last week inside the Newport Center headquarters of Botox rival maker Evolus Inc. (Nasdaq: EOLS).

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Midday Stock Roundup

The S&P 500 was down 0.1% in midday trading to 2,874.43.

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Emerald Names CEO

San Juan Capistrano-based Emerald Expositions Events Inc. (NYSE: EEX) named Sally Shankland president and chief executive on Monday, succeeding former CEO David Loechner, who stepped down late last year.

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Propaganda Founders Rebrand Vaping Products

MANUFACTURING: New look for e-liquid lines

Irvine-based vaping company Propaganda Premium E-Liquid is growing up. A little.

NY Media Agency Finds Local Rhythm

MARKETING: Fast- growing Irvine firm sold

Irvine-based ad firm Rhythm launched as a digital-first agency in 1996—a time when consumers paid for the internet by the hour, unless they owned one of AOL’s ubiquitous CDs promising “200 hours free!”

‘Waffleheads’ Share Their Stories

Ad Campaign Spotlights 7 Shoe Aficionados

Costa Mesa-based Vans Inc. is raising a glass to collectors of its famed waffle sole.

Habit Seeking Ad Agency

Says Spending Will Go Up

Expect to see a bigger marketing push from fast-casual burger chain Habit Restaurants Inc. (Nasdaq: HABT), as well as a partnership with a new ad agency.

Midday Stock Roundup

The S&P 500 declined 0.5% in midday trading to 2,865.63.

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Vizio’s New Push: Targeted TV Advertising

Vizio Inc. is looking beyond the nuts and bolts of making televisions.

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Asics Runs Back to LA Marathon

2020 Return After 5-Year Race Gap

Asics North America is going the distance.

Screenwriter’s Laguna Beach Offering Rewritten

1.25-Acre Compound Asking Nearly $18M

The seaside Laguna Beach home of screenwriter, director and producer Ryan Murphy is back on the market with an asking price of $17.75 million, just shy of the $18 million asking price when it listed last year.

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Midday Stock Roundup

Jobs report for April was above expectations on Friday leading stocks to rise.

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Offices, Apartments Considered for Five Lagunas

RETAIL: Store space scaled back in updated plan

Expect to see far more office space and apartments than stores and restaurants at the site of the Five Lagunas shopping mall, if the latest plan for the closely watched, 68-acre property moves ahead.

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Painting A New Den

184 Colors, Bold Design on Display at Home Depot Partner

Employees of Santa Ana-based Behr Paint Co. trickled inside the company’s cafeteria Tuesday afternoon this month for a colleague’s retirement party, but the festivities looked like they were taking place at a trendy restaurant with the lunchroom’s wood-paneled bar and colorfully upholstered booths.

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Hyundai Taps Former Nissan Exec for Top US Post

Muñoz Abruptly Left Nissan in January

Rumors flew this month that South Korean automaker Hyundai Motor Co. was looking to lure former Nissan Motor Corp. executive José Muñoz to lead its North American operations, based in Fountain Valley.

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Midday Stock Roundup

The S&P 500 was up 0.1% in midday trading to 2,928.69.

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Revero Reengineered

Karma Shows New Styles, SoCal Production Hub

Karma Automotive turned heads on the other side of the world last week with the debut of its 2020 Revero GT electric vehicle as well as a Pininfarina-designed concept car and its Vision roadster concept car at the automotive exhibition Auto Shanghai.

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Garage Team Dreams Big to Pump Up Mazda3

NCAA Final Sees New Ad Campaign Unveiled

It’s the stuff dreams are made of in the latest campaign for Irvine-based Mazda North American Operations.

Employment Agency Revenue Flat; Direct Hires Up

LABOR: 30 Firms Boost Corporate Workers, Too

Orange County’s largest employment agencies hit a speedbump on this week’s Business Journal list.

Casino Exec Ups Price On Crystal Cove Manse

$16.3M: 6,435 SF Respite; 4 Bedrooms, Ocean Views

Billed as a home offering respite from the day-to-day stress of work is a Newport Coast house in the hills of Crystal Cove with an asking price of $16.3 million, $2.4 million higher than when it first hit the market this time last year.

Midday Stock Roundup

Markets were closed because of Good Friday.

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OCC Names New President

Angélica Suarez was named president of Costa Mesa’s Orange Coast College on Wednesday.

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Behr Ad Campaign Targets Do-it-Yourself Painters

Trio of Commercials Focus on ‘Real Life’

Behr Paint Co. ushered in the start of the unofficial 2019 painting season, rolling out a handful of new television spots over the course of a month.