Subrina Hudson


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Recent Stories

Midday Stock Roundup

Stocks fell as U.S. manufacturing slipped to its lowest level in almost two years Friday and investors’ concerns deepened over the health of the world economy.

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Yamaha President Expands Role

Tom Sumner, president of Buena Park’s Yamaha Corporation of America, has been appointed operating officer at parent company Yamaha Corp., effective April 1.

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Business Bites

Karma Tease

Irvine-based Karma Automotive released a teaser image of its first concept car in partnership with Italian luxury design and engineering firm Pininfarina.

Oakley Straps on Skis to Showcase Eyewear

Working With 18 Resorts; New Squaw Valley Store

The snowy winter hitting the region’s ski slopes appear to have gotten the attention of Oakley Inc.; it is heading to the mountains.

Retailer Case Could Touch Other Industries

Tilly’s On-Call Issue Involved Local Attorneys

A case involving on-call workers at an Orange County retailer could put other California companies at risk for expensive wage-and-hour lawsuits, OC attorneys said.

Midday Stock Roundup

The S&P 500 was up 0.7% in midday trading to 2,827.27.

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Karma Releases Hint of Concept Car

Irvine-based Karma Automotive released a teaser image of its first concept car in partnership with Italian luxury design and engineering firm Pininfarina.

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Mazda Expands CEO’s Role, Adds New President

Mazda North American Operations, which is based in Irvine, said current Chief Executive Masahiro Moro will also become chairman, effective April 1, to oversee the company’s Mexican and Canadian operations.

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In-N-Out Tweaks Classic Decor at 20 Locations

Lights, Photographs And New Neon Sign

A new look has been unveiled at a handful of In-N-Out Burger locations, adding some subtle decor changes to the Irvine-based chain’s classic-looking restaurants.

CdM Home With Resort Flair, Dental Ties on Market

Family of Western Dental Founder Asking $13.8M

A waterfront estate with an Indonesian resort-style flair in Corona del Mar is on the market with an asking price of $13.8 million, or $2,449 per square foot.

Midday Stock Roundup

The S&P 500 was down 0.9% in midday trading to 2,725.87.

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Karma’s Custom Plan

Limited Production, Customization; Avoiding Tesla’s Troubles

Lance Zhou has a plan. The chief executive of Karma Automotive has a vision to turn the Irvine-based luxury electric vehicle maker into one of the country’s premier and most exclusive automotive brands, with a long-term goal of about 5,000 sales a year.

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Ad Firm Taps Game Show Host for Holiday Bash

Urban Decay Teases GoT Line of Cosmetics

Valentine’s Day may have passed, but clients of Schiefer Chopshop will certainly remember the day of love.

February Auto Sales Up

OC’s automakers performed positively last month with nearly all reporting increases, except for Irvine-based Mazda North America Operations.

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Midday Stock Roundup

The S&P 500 was up 0.4% in midday trading to 2,795.88.

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New Beginning for Genesis

Hyundai Offshoot Reworks Sales Plan

A new title for Genesis Motor America’s top U.S. executive, Erwin Raphael, is one of the smaller tweaks taking place at Fountain Valley’s luxury carmaker, which abruptly switched sales strategies last year and is finalizing its new plan.

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Second Harvest Names CEO

Irvine-based nonprofit Second Harvest Food Bank of Orange County named restaurant veteran Harald Herrmann chief executive, succeeding Nicole Suydam who left to head Santa Ana-based Goodwill of Orange County.

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Cremo’s $75M Shave, Skin Cream Club

RETAIL: Ramping up men’s grooming offerings

When Laguna Beach-based men’s grooming line Cremo Co. LLC launched in 2005 with a single product—shaving cream—it was years before the industry of men’s grooming products would see the kind of disruption ushered in by the likes of Harry’s Inc. and Dollar Shave Club.

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Chipotle’s Behind the Foil Ad Takes Intimate Peak

Taco Bell Tops January TV Spend

Chipotle Mexican Grill Inc. (NYSE: CMG) tapped Oscar-winning director and documentarian Errol Morris for its latest campaign featuring documentary-style commercials taking consumers “Behind the Foil.”

Midday Stock Roundup

The S&P 500 was up 0.5% in midday trading to 2,788.40.

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Volcom Promotes Sustainable Cotton Production Plan

Gallegos United Launches Milk Money Campaign

Action sports apparel maker Volcom Inc. isn’t moving into the sustainable food market, although it’s following a similar path by applying the growing farm-to-table approach of the food industry to the manufacturing process for its T-shirts.

Midday Stock Roundup

The S&P 500 was up 0.8% in midday trading to 2,767.97.

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Advantage Looks to Spice Up Sales at McCormick & Co.

Named Sales Agency Of Record for US

Advantage Solutions is adding some flavor to its client roster.

Emerald’s Finance Gem

Sunderland Helped SJC Trade Show Firm Go Public

The finance team of Emerald Expositions Events Inc. (NYSE: EEX), the $1 billion-valued San Juan Capistrano-based owner and operator of trade shows, events and conferences, have been a shining star the past few years.

Hyundai’s Elevator Ad Scores a Super Bowl Hit

AUTOMOTIVE: Gets top marks, vegans notwithstanding

Orange County’s largest automaker, Hyundai Motor America, scored more points than the Los Angeles Rams last week at Super Bowl 53.

Vacation Vibe in Laguna Beach Offered for $12.9M

Bayside Drive Doubles Down on New Listings

Love heading to tropical destinations but can’t get away from the office for too long?

Fighting the Retail Apocalypse

Tilly’s Henry Oversees Financial Success Story

Becoming the chief financial officer of a publicly traded company may have been an odd career goal for a high school student, but it was one Michael Henry set for himself and achieved when he joined Irvine-based retailer Tilly’s Inc. (NYSE: TLYS) four years ago.

Midday Stock Roundup

The S&P 500 declined 0.5% in midday trading to 2,692.52.

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January Auto Sales Up

Three of OC’s four biggest automakers began the year with increased sales despite citing challenges from the government shutdown and polar vortex.

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Genesis GM Named COO

Erwin Raphael has been promoted to chief operating officer of Fountain Valley-based luxury car brand Genesis Motor America, following a nearly three year stint as the company’s general manager.

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Luxe Home Sales Lower, Sellers Sit on Sidelines

Beach Cities Inventory Up Amid Flux To Begin 2019

“They” say the higher end of a market is immune to financial fluctuation.

Area’s Top Marketers Talk Facebook Privacy, Jobs

Taco Bell, Vans, Hyundai Execs in Innovator Series

A handful of Orange County’s top brands—and the marketing executives in charge of managing those brands—took their place in the spotlight late last month as part of the Orange County School of the Arts Creators & Innovators Series.

Aussie Collective Bastion Sets Up in Irvine

MARKETING: Plans to invest $11M this year

Australian communications group Bastion Collective, which is reported to be the largest privately owned marketing and communications group in its home country, plans an aggressive acquisition strategy to build its presence in the U.S.

Pedego Bikes Beams Up Shatner for TV Ads

Trio of Spots Drive Fun Aspect of Riding

Pedego Electric Bikes in Fountain Valley has its most famous customer pedaling around town this month for its first batch of online advertisements.

Khoshbin Lists Swank Pelican Hill Manse

$34M Price; Bought In 2017 from Lender Stearns

Real estate investor, entrepreneur and exotic car collector Manny Khoshbin is ready to peel away from his Pelican Hill mansion on Fairway Point called “Villa Papillon” or Butterfly Villa—a home brimming with fine finishes and an underground 3,570-square-foot showroom garage.

Midday Stock Roundup

The S&P 500 rose 0.9% in midday trading to 2,665.78.

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Picture Perfect

Real Estate Owners, Developers Tap Top-Tier Artists

The Boardwalk—a 545,000-square-foot, glass-encased office complex along Jamboree Road—has a luxe hotel vibe from its lobby décor to the concierge-type services for tenants such as Pathway Capital Management, Holthouse, Carlin & Van Trigt LLP and Propel Media Inc.

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Hyundai Unveils Online Tire-Kicking Feature

New Virtual Showroom Kicks Off This Month

Are you interested in a car but don’t want to drive to a showroom?

Emerald Grows Pair of Local Trade Shows

EVENTS: Buyers among 1,400 in Anaheim

The local owner of the Active Collective and Swim Collective trade shows held this month at the Anaheim Convention Center thinks the recent change of scenery—and a new focus on wellness—are improving the fortunes of the biannual shows, two of the largest events of their type in the U.S.

Midday Stock Roundup

Stocks rose Friday after signs point to progress on U.S.-China trade dispute and New York Fed President John Williams’ statement Friday on showing “prudence, patience.”

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Karma Hires Marketing Exec With Luxe Background

Vans’ Old-Skool Sneakers Bring Imitators, Lawsuits

Former Aston Martin Marketing Executive Matthew Clarke is hitching a ride with Karma Automotive.

Montage Moves: Mavericks’ Mark Cuban Makes Deal

Luxe Home Nearby Drops Price Another $6 Million

Dallas Mavericks owner and longtime fixture on ABC’s “Shark Tank” Mark Cuban scored a new vacation spot in Laguna Beach for $19 million.

Midday Stock Roundup

The S&P 500 declined 0.1% in midday trading to 2,593.56.

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Mitsubishi Nabs CMO From Kia

Cypress-based Mitsubishi Motors North America has named Kimberley Gardiner as vice president and chief marketing officer.

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Hybrid Apparel Names CEO

Bill Hutchison has been named chief executive of Cypress-based Hybrid Apparel, effective Jan. 14.

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Mitsubishi Puts on the Glitz

AUTOMOTIVE: Ad spending, sales up

Mitsubishi Motors North America Inc. sang its own rendition of “Viva Las Vegas” last month when it welcomed football fans to the Sam Boyd Stadium for the Mitsubishi Motors Las Vegas Bowl.

Irvine Arm of Finland’s Vincit Adds Tech Talent

MARKETING: Food-focused Devise Interactive sold

Vincit California Inc. Chief Executive Ville Houttu was decked out in his triathlon gear, pedaling the 25-mile bike course of the California Triathlon in San Dimas, as he recounted the Irvine-based software development company’s end-of-year report in a video released last week.

Del Taco Plants Seeds for New Veggie Offering

Lake Forest Location Only OC Spot So Far

Meat lovers step aside.

Boot Barn CEO an Apparel Industry Outlier

Two-Step Line: Sales Triple, Stock Up

Boot Barn Holdings Inc. Chief Executive James Conroy stepped into his post six years ago with little knowledge of the Western and workwear retail sector.

Midday Stock Roundup

U.S. stocks rose after a strong jobs report and a speech by Fed Reserve Chairman Jerome Powell, who indicated patience with rate increases.

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