Subrina Hudson


Phone: 949-833-8373 Extension: 271

Recent Stories

Water and Loan Work for Blue C

Long Beach Site Tapped for Smartwater

Blue C Advertising in Costa Mesa has been keeping busy in varied ways—helping more than 550 people stay hydrated, while also refreshing the look of a 20-year-old software company.

E-Bike Industry Gets Dedicated Publication

MEDIA: 5th offering under motorcycle unit

The smell of tacos drifted in the air as a handful of people cruised around the parking lot at media company Bonnier Motorcycle Group’s Spectrum-area headquarters to test out various electric bikes.

OC United Way Taps Cloud For Corporate Efforts

Links Employees To Volunteer Opportunities

Orange County United Way is tapping into the cloud to help corporations promote philanthropic efforts among its employees.

Game’s Not Over for Blizzard-Uniqlo Partnership

WoW, Overwatch Shirts for Sale

Irvine-based video game giant Blizzard Entertainment Inc. is heading back to the retail aisles with a familiar partner.

Midday Stock Roundup

The S&P 500 was up 0.1% in midday trading to 2,997.27.

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Blizzard, Uniqlo Repeat Pact

Video game designer Blizzard Entertainment ain Irvine will produce another line of t-shirts for Japan-based apparel maker and retailer Uniqlo.

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Fountain Valley School Renamed, Rebranded

Coastline College Refreshes its Look

Fountain Valley’s Coastline Community College unveiled a new name—Coastline College—and look last month when it celebrated the school’s programs at its Innovation Expo.

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Urban Decay Highlights ‘Unique’ Beauty

Singer Lizzo Among Five Celebs in Campaign

Newport Beach-based cosmetic company Urban Decay tapped a new breed of tastemakers for its latest campaign titled “Pretty Different.”

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$20M for Cameo Shores Cliffside Home

7,000 SF Down the Street From Portabello Estate

A contemporary-style home reminiscent of a Balinese resort has traded hands for $20 million.

La Habra Gets Its First Trader Joe’s

Former Vons Site Being Reworked

Grocery chain Trader Joe’s is set to open a 15,000-square-foot location, taking over the former Vons in La Habra, at the intersection of Beach Boulevard and Imperial Highway.

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Crystal Cove Sale Goes for $16.4M

10,000-SF Home Has 5 Beds, 6 Baths

Inside the exclusive enclave of Crystal Cove, a Spanish Revival-style mansion on Offshore sold for $16.4 million, just shy of its asking price of $16.9 million.

Coastline Renames, Rebrands

Coastline Community College in Fountain Valley changed name to Coastline College and introduced a new logo.

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Urban Decay Sees Stars

A new marketing campaign from Newport Beach-based cosmetic maker Urban Decay taps participation by actors and singers including Joey King and Lizzo.

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Midday Stock Roundup

The S&P 500 was up 0.2% in midday trading to 3,005.38.

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SeneGence Tops Women-Owned List

Beauty products distributor SeneGence International in Foothill Ranch topped the Business Journal’s ranking of women-owned businesses with more than $1 billion in companywide revenue last year.

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OC’s Women-Owned Businesses See Revenue Rise 8.5%

53 Firms Say Sales Rose; Employee Count Falls

Orange County’s largest women-owned businesses are on a growth streak that, once again, bested the national performance of women-owned businesses.

Hooray Agency Wins Contract With Advantego

Deal With Penny Stock ‘Intriguing Assignment’

Hooray Agency has won plenty of plaudits for its recent campaigns, such as new branding and merchandising logo for the U.S. Open Championship, which took place at Pebble Beach last month.

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Mitsubishi Unveils ‘Small Batch’ Ads

‘Not for Everyone’ Image, Social Media

Cypress-based Mitsubishi Motors North America Inc. launched a new advertising strategy dubbed “Small Batch” under the leadership of newly minted Chief Marketing Officer and Vice President Kimberley Gardiner—weeks before the automaker said it would be packing its bags and relocating to Franklin, Tenn., a suburb of Nashville, by year-end (see separate story, page 5).

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Hyundai Invites Consumers to AR Concert in Atlanta

Live Nation Show Includes Cardi B, Billie Eilish

Can’t make it to Atlanta to watch Billie Eilish, Cardi B or even The Coathangers on stage at the city’s annual Music Midtown festival this fall? Don’t fret.

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Midday Stock Roundup

The S&P 500 was up 0.5% in midday trading to 2,956.35.

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$10.5M for Laguna Niguel Compound

Bear Brand Ranch Sits on 2 Acres, 9 Baths

The former Laguna Niguel home of Miss California and one-time publisher of Orange Coast Magazine Toni Kay Tuso-Faber and her husband, Bruce, traded hands for $10.5 million, a bit shy of its asking price of $10.9 million.

Karma Automotive Starts Design Unit

Provide Ideas to Makers Of Cars, Other Products

Luxury electric vehicle manufacturer Karma Automotive is ready to share the wealth.

Crystal Cove Mansion Sells for $16.4M

2-Story Indoor Hoops And Racquetball Court

A four-story mansion inside the guard-gated community of Crystal Cove has sold for $16.4 million.

Behr Paint Displays Newest Color Trends

Palette Includes 15 Colors For Homes, Offices

Behr Paint Co. has a few ideas­­—15 to be exact—for those looking to refresh their space with a new coat of paint.

Work That Has Meaning Drives Laura’s House

Domestic Abuse Nonprofit Aims for 3rd OC Store

Working with and supporting victims of domestic abuse on a daily basis can be emotionally draining for employees at Laura’s House.

Midday Stock Roundup

The S&P 500 was up 0.4% in midday trading to 2,936.95.

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Midday Stock Roundup

The S&P 500 was up 0.4% in midday trading to 2,936.95.

UCI Names Diversity Chief

University of California-Irvine promoted Douglas Haynes to the newly-created position of vice chancellor for equity, diversity and inclusion.

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Chipotle Urges to ‘Love What Makes You Real’

Donates Proceeds To Nonprofits Preventing Youth Suicides

Rainbow-filled parades have taken over Southern California and the rest of the country in celebration of LGBTQ Pride month and Newport Beach-based chain Chipotle Mexican Grill Inc. (NYSE: CMG) joined the festivities.

Genesis Motor Ads Revisit Famous Movie Stunts

Starring Roles in Trio Of Recreated Scenes

Iconic car stunts got a special remake this month, thanks to Fountain Valley-based Genesis Motor America.

Xponential Fitness Goes International

RETAIL: 50+ Saudi Arabia Studios

Irvine-based Xponential Fitness LLC is leaping into international markets after inking a deal this month to open more than 50 boutique fitness studios in Saudi Arabia over the next three years.

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Midday Stock Roundup

The S&P 500 was flat in midday trading to 2,953.62.

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Boot Barn, Stance, Parcel Pending Among EY Notables

Five CEOs nabbed entrepreneur of the year awards from Ernst & Young Tuesday night at Monarch Beach Resort in Dana Point.

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Tide’s In: $18.8M Sale For Crystal Cove Estate

12,826-SF Mansion Trades For About $1,460/PSF

A recently built mansion near the top of Newport Coast’s Crystal Cove community has traded hands for $18.8 million, records indicate.

Car Culture Takes Plenty of Parking by Private Cos.

Wilson: Up to $2.2B in Down Year for Dealers; AAA Up

Wilson Automotive Group in Orange was the only one of six area auto dealership groups to report a sales increase on this week’s list of OC’s biggest private companies.

Hurley Works With ‘Rugged’ Line of Clothes

Partners With Michigan’s Carhartt on Collection

Who says you can’t mix work and play? Certainly not Costa Mesa-based Hurley International.

Hooray Agency Tapped For Pebble Beach Refresh

Branding, Logo For Famed Golf Course

While the U.S. Open Championship at Pebble Beach celebrated its 119th year at last week’s tournament, it also marked the debut of a new branding and merchandising logo, thanks to Irvine-based firm Hooray Agency, formerly known as HyperDisk Marketing.

Youth Group Takes Wraps Off New Look

Rebranding Emphasizes Big And Little Connections

Big Brothers and Big Sisters of Orange County and the Inland Empire unveiled a fresh look this month.

Two Emerald Bay Sales Bring in Nearly $37.9M

Winery Owner Bower Sells Rebuilt Laguna Beach Site

Laguna Beach’s gated Emerald Bay community has seen its share of big-dollar deals the past two months.

Strand at Headlands Sees $14M Sale

Dana Point Home Listed for $15.9M

Tucked inside the exclusive Dana Point community of The Strand at Headlands is an 8,339-square-foot home that recently sold for $14 million.

It Takes Two, For Marketing Company Expansion

Twin Sisters Take Over Data Analytics Firm

Don Vivrette launched his market research firm MacKenzie Corp. 34 years ago, after spending years as an independent data analyst helping corporations leverage data to grow revenue and customers.

Midday Stock Roundup

The S&P 500 declined 0.3% in midday trading to 2,884.

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Change in Tactics

5.11 Co-Founder, CEO Gets Company Back on Track

It’s been 10 months since Francisco Morales stepped in as chief executive of 5.11 Tactical, the Irvine-based manufacturer of apparel and gear for military and law enforcement officials.

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Galaxy’s Edge Focus: Site-Specific Merchandise

Lines Longer For Shops Than Ride

Disneyland Resort opened its long-awaited Star Wars: Galaxy’s Edge attraction a little more than a week ago and in addition to the eateries and snacks, guests can expect a plethora of merchandise to help bring the experience home.

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UCI’s Esports Team Gets National Coverage

ESPN2 Showing 4-Part Documentary

University of California-Irvine’s varsity esports team is getting star treatment.

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Samueli Family’s Latest Gift: $100M to UCLA

EDUCATION: Largest gift to namesake school

Henry and Susan Samueli last week continued their commitment to funding the region’s next generation of engineers and innovators.

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Brandman Expands Walmart Partnership

EDUCATION: IT and computing degrees; $1/day

Brandman University will be expanding its degree offerings to Walmart Inc. (NYSE: WMT) employees—a year after it was named by the retail giant as one of three universities employees could attend largely on Walmart’s dime.

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Midday Stock Roundup

U.S. employment was reported to have slowed down last month following the Labor Department’s jobs report Friday, leading Wall Street to optimism about potential interest rate cuts from the Federal Reserve.

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May Auto Sales Mixed

Monthly sales among OC’s largest automakers were mixed last month while three of the four automakers reported an increase for the year.

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Pelican Hill Next Door: $20M

Records Link Home To Newport Beach Lawyer

Sitting on half an acre of manicured grounds in Newport Coast is a 10,749-square-foot Pelican Crest home with an asking price of $19.8 million.