Subrina Hudson

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Recent Stories

HyperX Partners With Red Bull

Supplier For Esports Events

HyperX is getting a set of wings.

Vitamin C Packed Acerola Makes it to Juice Chain

New Juice It Up Superfruit Sunrise

Irvine-based juice and smoothie chain Juice It Up has introduced a new ingredient that it says marks the first time the item has been made available at a major smoothie and bowl chain.

Hyundai Deepens NFL Ties

Bucs Sponsorship; Bateman a Spokesman

Hyundai Motor America is driving more marketing dollars to the National Football League: it’s now an automotive sponsor for the Tampa Bay Buccaneers.

Kingston Unit in Red Bull Deal

Kingston Technology Co.’s gaming equipment unit, HyperX, was named the exclusive supplier for Red Bull esports events.

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Hyundai Goes Long on NFL

Hyundai Motor America in Fountain Valley will sponsor the NFL’s Tampa Bay Buccaneers.

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Linda Isle Listing Fetches $14M

Seller Also Offloaded Laguna Site for $32M

A Linda Isle home that was built in 2004 for a member of this week’s OC’s Wealthiest list just traded hands for $14 million, records indicate.

Larger Trophy Room at Ad Agency’s New Home

Casanova//McCann Sets Up at the Hive

Casanova//McCann had a lot to celebrate the past month.

Youth Football League Scores More Partnerships

Under Armor The Latest Sponsor

South County Trojans Youth Football, the newest member of club-level Snoop Youth Football League, inked a three-year partnership with performance brand Under Armour Inc.

Chipotle Launches Bonus Program

Hourly Workers Offered Another Perk

Employees at Chipotle Mexican Grill Inc. (NYSE: CMG) restaurants can go home with some extra cash in their pockets.

Irvine Cove Home Trades for $13M

Seller Tied To Uniregistry Entity

An Irvine Cove home designed by noted architect Chris Light sold for $13 million to Fountain Valley mechanical contractor Pan-Pacific Mechanical President Cindy McMackin, and her husband, Chairman and Chief Executive Ronald McMackin, according to property records.

Under Armour to Outfit Local Football League

Teams in South County Trojans Youth Football in Mission Viejo will get game and practice apparel and uniforms from Baltimore-based Under Armour Inc. (NYSE: UA).

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Chipotle Adds Worker Bonuses

Chipotle Mexican Grill Inc. added a program for hourly employees to qualify for bonuses of up to an extra month of pay annually for workers who qualify.

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Game’s Not Over for Blizzard-Uniqlo Partnership

WoW, Overwatch Shirts for Sale

Irvine-based video game giant Blizzard Entertainment Inc. is heading back to the retail aisles with a familiar partner.

OC United Way Taps Cloud For Corporate Efforts

Links Employees To Volunteer Opportunities

Orange County United Way is tapping into the cloud to help corporations promote philanthropic efforts among its employees.

Water and Loan Work for Blue C

Long Beach Site Tapped for Smartwater

Blue C Advertising in Costa Mesa has been keeping busy in varied ways—helping more than 550 people stay hydrated, while also refreshing the look of a 20-year-old software company.

E-Bike Industry Gets Dedicated Publication

MEDIA: 5th offering under motorcycle unit

The smell of tacos drifted in the air as a handful of people cruised around the parking lot at media company Bonnier Motorcycle Group’s Spectrum-area headquarters to test out various electric bikes.

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Midday Stock Roundup

The S&P 500 was up 0.1% in midday trading to 2,997.27.

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Blizzard, Uniqlo Repeat Pact

Video game designer Blizzard Entertainment ain Irvine will produce another line of t-shirts for Japan-based apparel maker and retailer Uniqlo.

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La Habra Gets Its First Trader Joe’s

Former Vons Site Being Reworked

Grocery chain Trader Joe’s is set to open a 15,000-square-foot location, taking over the former Vons in La Habra, at the intersection of Beach Boulevard and Imperial Highway.

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$20M for Cameo Shores Cliffside Home

7,000 SF Down the Street From Portabello Estate

A contemporary-style home reminiscent of a Balinese resort has traded hands for $20 million.

Crystal Cove Sale Goes for $16.4M

10,000-SF Home Has 5 Beds, 6 Baths

Inside the exclusive enclave of Crystal Cove, a Spanish Revival-style mansion on Offshore sold for $16.4 million, just shy of its asking price of $16.9 million.

Fountain Valley School Renamed, Rebranded

Coastline College Refreshes its Look

Fountain Valley’s Coastline Community College unveiled a new name—Coastline College—and look last month when it celebrated the school’s programs at its Innovation Expo.

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Urban Decay Highlights ‘Unique’ Beauty

Singer Lizzo Among Five Celebs in Campaign

Newport Beach-based cosmetic company Urban Decay tapped a new breed of tastemakers for its latest campaign titled “Pretty Different.”

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Coastline Renames, Rebrands

Coastline Community College in Fountain Valley changed name to Coastline College and introduced a new logo.

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Urban Decay Sees Stars

A new marketing campaign from Newport Beach-based cosmetic maker Urban Decay taps participation by actors and singers including Joey King and Lizzo.

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Midday Stock Roundup

The S&P 500 was up 0.2% in midday trading to 3,005.38.

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SeneGence Tops Women-Owned List

Beauty products distributor SeneGence International in Foothill Ranch topped the Business Journal’s ranking of women-owned businesses with more than $1 billion in companywide revenue last year.

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OC’s Women-Owned Businesses See Revenue Rise 8.5%

53 Firms Say Sales Rose; Employee Count Falls

Orange County’s largest women-owned businesses are on a growth streak that, once again, bested the national performance of women-owned businesses.

Mitsubishi Unveils ‘Small Batch’ Ads

‘Not for Everyone’ Image, Social Media

Cypress-based Mitsubishi Motors North America Inc. launched a new advertising strategy dubbed “Small Batch” under the leadership of newly minted Chief Marketing Officer and Vice President Kimberley Gardiner—weeks before the automaker said it would be packing its bags and relocating to Franklin, Tenn., a suburb of Nashville, by year-end (see separate story, page 5).

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Hooray Agency Wins Contract With Advantego

Deal With Penny Stock ‘Intriguing Assignment’

Hooray Agency has won plenty of plaudits for its recent campaigns, such as new branding and merchandising logo for the U.S. Open Championship, which took place at Pebble Beach last month.

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Hyundai Invites Consumers to AR Concert in Atlanta

Live Nation Show Includes Cardi B, Billie Eilish

Can’t make it to Atlanta to watch Billie Eilish, Cardi B or even The Coathangers on stage at the city’s annual Music Midtown festival this fall? Don’t fret.

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Midday Stock Roundup

The S&P 500 was up 0.5% in midday trading to 2,956.35.

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$10.5M for Laguna Niguel Compound

Bear Brand Ranch Sits on 2 Acres, 9 Baths

The former Laguna Niguel home of Miss California and one-time publisher of Orange Coast Magazine Toni Kay Tuso-Faber and her husband, Bruce, traded hands for $10.5 million, a bit shy of its asking price of $10.9 million.

Crystal Cove Mansion Sells for $16.4M

2-Story Indoor Hoops And Racquetball Court

A four-story mansion inside the guard-gated community of Crystal Cove has sold for $16.4 million.

Karma Automotive Starts Design Unit

Provide Ideas to Makers Of Cars, Other Products

Luxury electric vehicle manufacturer Karma Automotive is ready to share the wealth.

Behr Paint Displays Newest Color Trends

Palette Includes 15 Colors For Homes, Offices

Behr Paint Co. has a few ideas­­—15 to be exact—for those looking to refresh their space with a new coat of paint.

Work That Has Meaning Drives Laura’s House

Domestic Abuse Nonprofit Aims for 3rd OC Store

Working with and supporting victims of domestic abuse on a daily basis can be emotionally draining for employees at Laura’s House.

Midday Stock Roundup

The S&P 500 was up 0.4% in midday trading to 2,936.95.

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Midday Stock Roundup

The S&P 500 was up 0.4% in midday trading to 2,936.95.

UCI Names Diversity Chief

University of California-Irvine promoted Douglas Haynes to the newly-created position of vice chancellor for equity, diversity and inclusion.

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Xponential Fitness Goes International

RETAIL: 50+ Saudi Arabia Studios

Irvine-based Xponential Fitness LLC is leaping into international markets after inking a deal this month to open more than 50 boutique fitness studios in Saudi Arabia over the next three years.

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Chipotle Urges to ‘Love What Makes You Real’

Donates Proceeds To Nonprofits Preventing Youth Suicides

Rainbow-filled parades have taken over Southern California and the rest of the country in celebration of LGBTQ Pride month and Newport Beach-based chain Chipotle Mexican Grill Inc. (NYSE: CMG) joined the festivities.

Genesis Motor Ads Revisit Famous Movie Stunts

Starring Roles in Trio Of Recreated Scenes

Iconic car stunts got a special remake this month, thanks to Fountain Valley-based Genesis Motor America.

Midday Stock Roundup

The S&P 500 was flat in midday trading to 2,953.62.

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Boot Barn, Stance, Parcel Pending Among EY Notables

Five CEOs nabbed entrepreneur of the year awards from Ernst & Young Tuesday night at Monarch Beach Resort in Dana Point.

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Tide’s In: $18.8M Sale For Crystal Cove Estate

12,826-SF Mansion Trades For About $1,460/PSF

A recently built mansion near the top of Newport Coast’s Crystal Cove community has traded hands for $18.8 million, records indicate.

Car Culture Takes Plenty of Parking by Private Cos.

Wilson: Up to $2.2B in Down Year for Dealers; AAA Up

Wilson Automotive Group in Orange was the only one of six area auto dealership groups to report a sales increase on this week’s list of OC’s biggest private companies.

Hurley Works With ‘Rugged’ Line of Clothes

Partners With Michigan’s Carhartt on Collection

Who says you can’t mix work and play? Certainly not Costa Mesa-based Hurley International.

Hooray Agency Tapped For Pebble Beach Refresh

Branding, Logo For Famed Golf Course

While the U.S. Open Championship at Pebble Beach celebrated its 119th year at last week’s tournament, it also marked the debut of a new branding and merchandising logo, thanks to Irvine-based firm Hooray Agency, formerly known as HyperDisk Marketing.

Youth Group Takes Wraps Off New Look

Rebranding Emphasizes Big And Little Connections

Big Brothers and Big Sisters of Orange County and the Inland Empire unveiled a fresh look this month.