Mediha DiMartino covers media, marketing, auto dealers, government, nonprofits and education. She can be reached at email@example.com.
Branding Changes Follow Parent Co.’s Recent Sale
Irvine-based real estate marketplace Auction.com, whose parent company, Ten-X, agreed this month to be acquired by Thomas H. Lee Partners LLP for about $1 billion, unveiled a new logo, a “Beyond The Bid” slogan, and an “updated design aesthetic that reaffirms its commitment to provide buyers and sellers with optimal disposition strategies for faster executions.”
New Position at Consumer Survey, Data Provider
J.D. Power and Associates in Costa Mesa hired Bernardo Rodriguez as chief digital officer, a new position. Rodriguez will be in charge of “advancing J.D. Power’s digital transformation,” which includes new-product development, branding, marketing and mergers and acquisitions. He will report to Chief Executive Finbarr O’Neill.
AUTOMOTIVE: Luxury brand establishes exclusive identity
Genesis’ winged logo was perhaps a sign of things to come. The luxury brand Hyundai Motor Co. launched in November 2015 is about to fly the coop.
‘You had to dream a lot’ in ’67
Every pair of shoes Tom Gazsi wore until he reached high school, his parents bought at Dick Marowitz’s Newport Children’s Bootery at Fashion Island—“Adidas, saddle shoes, dress shoes, everything!”
Social Media, Digital Storytelling in Toolset
The role of public relations professionals is changing—even the president is tweeting daily, bypassing the media.
RETAIL: Newport’s Lugano went retail in ’05, east in ’17
Aspen’s the new spot to get Lugano Diamonds’ designs. The Newport Beach-based luxury jeweler opened its third salon in the Residences at The Little Nell, a mixed-use complex a stone’s throw from the ski slopes.
Taco Bell Corp. in Irvine, in collaboration with Microsoft Corp., is giving away an Xbox One X gaming console to consumers who text a code found on its Steak Quesarito $5 box. A winner will be notified every 10 minutes from Aug. 31 to Oct. 4.
ASICS America Corp.’s sales in June quarter declined 8.9% to $231.2 million, according to figures provided by its parent, Japan-based ASICS Corp.
Show 2018 Model Makes Modern Life a Tad Better
Hyundai Motor America Inc. is channeling Neil Diamond in its latest TV ad for the 2018 Sonata.
APPAREL: Seeks higher margins, VCs still believe
Stance Inc.’s bricks-and-mortar portfolio has expanded to six—all carefully curated locations.
RETAIL: Printer consolidating operations to improve efficiencies
Primary Color Systems Corp. plans to move its operations to Cypress—to the office and warehouse complex that Vans Inc. called home for a decade before moving to Costa Mesa this summer.
Shares of Emerald Expositions Events Inc. are down 4% to $21 and a market value of about $1.52 billion after the San Juan Capistrano-based trade show operator posted revenue for the June quarter below Wall Street expectations.
TravisMathew LLC in Huntington Beach was sold to Carlsbad-based Callaway Golf Co. in a $125.5 million cash-and-debt deal expected to close in the third quarter.
Shares of American Vanguard Corp. rose about 16% over the last two trading sessions to more than $20 apiece and a $613 million market cap after the company’s second-quarter profits exceeded Wall Street forecasts.
Shares of Boot Barn Holdings Inc. rose about 17% to $9 and a $242 million market cap during Wednesday trading, after the company reported revenue and profits for the June quarter that beat Wall Street expectations.
Three out of four largest Orange County-based automakers beat the national sales pace for new vehicles in July, according to New Jersey-based market researcher Autodata Corp.
Highlight Emphasis On Helping Mature Students
Brandman University in Irvine launched a “Your Partner is Here” campaign designed to help it stand out in the higher education marketing crowd.
Costa Mesa-based Volcom Inc. posted $123.2 million in revenue for the first half of 2017, a 4.4% decrease compared to the same period last year, according to Kering, its Paris-based parent.
Vans, the largest and fastest-growing brand for parent VF Corp., posted a 9% uptick in revenue in its second quarter, which ended July 1.
100 That Came Out on Top Offer Perks, Extra Dough
Looking for a job with an unlimited number of vacation days? Check in with DKN Hotels in Irvine.
Biannual Tradeshow Showcases New Moves
Local swimwear makers’ approach to growth varied as much as the designs they presented at Swim Collective, a biannual trade show held last week at the Hyatt Regency Huntington Beach Resort and Spa.
Kaiser Aluminum Corp. reported revenue and earnings for the June quarter that beat Wall Street expectations.
20th Birthday Bash Ushers In Big Global Brand Plans
Too Faced Cosmetics LLC plans to mark its 20th anniversary with a fresh face. It partnered with the New York-based Wilhelmina International Inc. agency on a search for the brand’s next spokesperson, who will be “the face” of its 20th Birthday Campaign.
Incorporates ‘Subtle Japanese Influences’
Mazda North American Operations, in the midst of a “Retail Evolution,” has chosen a different agency to help it implement a new dealership design concept.
AUTOS: Bot detection tech, digital marketing optimized
In the market for a new vehicle? Talk to Daniel Kim.
TECHNOLOGY: Device brings 3-D, VR sans awkward aids
Jim Jannard, founder of Irvine-based Red Digital Cinema Camera Co., has figured out a way to allow viewing of 3-D and virtual reality content without the need for a pesky headset or glasses.
Irvine-based Red Digital Cinema Camera Co. is now making Hydrogen One, a smartphone that “seamlessly switches between traditional 2D content, holographic multi-view content, 3D content and interactive games,” founder Jim Jannard posted on the company’s online users forum this morning.
Advantage Smollan Ltd. in London—a holding company Irvine-based Advantage Solutions Inc. set up in 2015 with Smollan Group in Johannesburg—plans to acquire Netherlands-based Hamilton Bright Group B.V. on undisclosed terms.
The four largest Orange County-based automakers trailed the national sales pace for new vehicles in June, according to New Jersey-based market researcher Autodata Corp.
Kia Motors America Inc. in Irvine hired Bill Peffer as its new vice president of sales, a position Michael Sprague held until he was promoted to chief operating officer in 2015.
10-Year Trend in OC Keeps Pace With U.S.
Revenue generated by Orange County’s largest women-owned businesses grew about 35% since the recession and is on par with the national growth for the same time period.
Ads Talk Up Interest Rate Guarantee, Free Insurance
LoanDepot LLC is in the midst of a “multimillion-dollar” branding campaign called “We believe in you,” featuring 30- and 60-second TV spots airing daily on broadcast and cable networks nationwide, including ESPN, CNBC, E!, MSNBC, Fox News, CNN and Direct Sports.
MARKETING: No guesswork, process leads to e-commerce sales
There’s a chance that the face cream you just bought online was developed by a local ad shop.
Huntington Beach-based Boardriders Inc., which owns the Quiksilver, Roxy and DC Shoes brands, named Nate Smith president of its Americas region.
Harvey Marco, a former chief creative officer of Mazda North American Operations’ advertising agency of record, Garage Team Mazda in Costa Mesa, joined Gallegos United in Huntington Beach as chief creative officer and co-president.
Elite Aerospace Group in Tustin acquired Halo Industries Inc. on undisclosed terms.
Handle Hobie Brand Stores, Including Furniture Venture
Growing up, Laurie Alter’s older brother Mark Christy wanted to keep “her and her hamsters and her dolls” as far away as possible—he said he was “desperately trying to be cool,” and having a Ford Pinto as his ride didn’t help, either.
Steve Austin to Get Word Out on Off-Road Wheels
Kawasaki Motors Corp. U.S.A. in Foothill Ranch partnered with pro wrestler Steve Austin on a new advertising campaign to promote its Mule Pro-FXR off-road utility vehicle.
Elite Aerospace Group in Tustin acquired Halo Industries Inc. on undisclosed terms.
APPAREL: New ads, ambassadors pan out beyond its traditional core
Volcom LLC is giving you permission to ditch the daily grind and pursue your true passion, whatever that may be. Heck, it’ll even foot the bill for about a dozen winners of its #ThisFirst social media contest.
Other States Pick Up Slack for Business Journal’s No. 11
David Wilson is keeping things in perspective when it comes to cooling U.S. auto sales.
Michigan-based Kellogg Co. is closing its distribution center in La Palma and eliminating 280 jobs there, according to a Worker Adjustment and Retraining Notification the cereal and snack giant filed with the state.
Adrián González Will Lob El Pollo Loco Props
El Pollo Loco Holdings Inc. is turning to influencer marketing in its latest Loco Summer Fun advertising campaign.
Michigan-based Kellogg Co. is shuttering its distribution center in La Palma and cutting 280 jobs there, according to a Worker Adjustment and Retraining Notification the cereal and snack giant filed with the state Employment Development Department.
AUTOMOTIVE: Production slow now for exclusive clientele
Krishnan Menon had unique plans for the launch of Karma Automotive LLC and its $130,000 hybrid sports car, Revero—he envisioned it as the world’s first invite-only auto brand.
APPAREL: Garden Grove E-Tailer Adding Shirts, Suits
Ties.com wants to be a one-stop shop for the modern man—at least from the waist up.
Companies’ Home Turfs Inspire Shoe, Sock ‘Kits’
Stance Inc. is collaborating with New Balance Athletics Inc. on a series of shoes and socks kits, the first of which pays homage to the companies’ hometowns—San Clemente and Boston.
A piece of prime local real estate—albeit a virtual one—is up for grabs.
Sings Dairy’s Praises, To Give Away Refrigerators
The California Milk Processor Board in San Clemente launched the “California Thrives on Milk” campaign, designed to “help guide consumers to more healthful choices this summer” via educational events in Los Angeles, Fresno and Bakersfield.
Shares of Boot Barn Holdings Inc. were down 15% to $6.30 during Friday morning trading after the company reported revenue and adjusted profits for the April quarter that missed the Wall Street expectations.