Mediha DiMartino covers media, marketing, auto dealers, government, nonprofits and education. She can be reached at email@example.com.
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Various Tacks to Get Vast Audience’s Attention
Several Orange County-based companies were part of the enormous marketing push around Super Bowl LII on Feb. 4.
Billboard Campaign 20K Plays on Several Screens
Realty ONE Group launched a series of video ads on Times Square digital billboards last month in New York to get noticed by industry professionals attending the Inman Connect conference at a nearby hotel.
APPAREL: Head of newly combined surfwear giant lost at sea
Boardriders Inc. lost President Pierre Agnes less than a month after the Huntington Beach-based action sports giant announced a deal to acquire main competitor Billabong International Ltd. in Australia.
They call themselves The Old Boys. Just don’t confuse them with the stuffy office crowd your father’s generation had to contend with.
RETAIL: Porsche Design sells merchandise, not cars
Shortly before Porsche Motorsport North America left Orange County for Carson in 2016, another brand-inspired outfit moved in—Porsche Design.
APPAREL: Will Costa Mesa designer come back home?
Kering SA announced this month it will spin off Volcom LLC, the Paris-based owner of the Gucci, Bottega Veneta, Saint Laurent, Balenciaga and Brioni brands.
Preschoolers Talk Up New Menu in Latest Ad
A new TV commercial by BJ’s Restaurants Inc. in Huntington Beach employs Generation Z to test its new EnLIGHTened menu, which is “loaded with vegetables and grains.” Spoiler alert—it passed.
J.D. Power Certifies Exceptional Offerings
D. Power’s Power Circle Ratings serve as a seal of approval on various products and services, most notably in the auto industry. The Costa Mesa-based market research company is now looking into customers’ satisfaction with apps. It launched the Mobile App Certification Program, which recognizes brands providing “an exceptional mobile app experience.”
Oakley Inc.’s headquarters in Foothill Ranch was featured in the most recent video the eyewear and helmet manufacturer posted on its social media channels.
AUTOMOTIVE: Makes pricey statement ‘about OC car culture’
On a recent evening at the Morris and Welford dealership in Newport Beach, no one was kicking the tires, opening engine hoods, peeking into the glove box, or tinkering with the car radio.