Mediha DiMartino covers media, marketing, auto dealers, government, nonprofits and education. She can be reached at email@example.com.
Led a Number Of Memorable Stunts
Marisa Thalberg is gone as Taco Bell Corp.’s global chief brand officer, but we certainly remember some of her more notable marketing achievements.
Chavez Oversaw Buick Account
Garage Team Mazda, an in-house advertising agency for Irvine-based Mazda North American Operations, hired Steve Chavez as its chief creative officer.
96% Discount For 2-Month Promo
A local sporting club has turned to Groupon to boost its membership ranks.
Newport Beach Tennis Club is seeking members via a massive discount.
Being Sold For Nearly $2B
J.D. Power and Associates in Costa Mesa will trade hands again, three years after it was sold to China-backed XIO Group for $1.1 billion.
Set for Japan As Olympics Qualifier
Costa Mesa-based Vans Inc. signed on as the presenting sponsor for the International Surfing Association’s 2019 ISA World Surfing Games, which will be held in Miyazaki, Japan, Sept. 7 to 15 and serves as a qualifying event for the Tokyo 2020 Olympics.
Burger Chain Names Innocean for Creative
Shortly after hiring Jack in the Box’s Chief Marketing Officer Iwona Alter, Habit Restaurants Inc. (Nasdaq: HABT) in Irvine has hired its first agency of record.
Costa Mesa-based Vans Inc. is the presenting sponsor for the International Surf Association’s 2019 Word Surfing Games next month in Japan.
Marisa Thalberg resigned as Taco Bell’s chief brand officer, with her duties handed to Senior Vice President of Marketing Melissa Friebe and Tracee Larocca, senior vice president of advertising and brand engagement.
SPORTS: Moshayedi, Madden, Bissell and other OC execs see parallels in sailing, business endeavors
More than a dozen sailing teams from local yacht clubs and several prominent Orange County-based business executives are heading to Hawaii this week.