Mediha DiMartino

Staff Reporter

Mediha DiMartino covers media, marketing, auto dealers, government, nonprofits and education. She can be reached at dimartino@ocbj.com.

Email: dimartino@ocbj.com
Phone: 949-833-8373 Extension: 224

Recent Stories

Ad Firm INK Bets On Its Own Creativity

MARKETING: Starts with businesses it knows best

A Laguna Beach-based ad agency that’s helped numerous entrepreneurs take their brands to the next level is now cultivating its own business ideas.

Boardriders, With New Execs, Ready to Ascend

APPAREL: Billabong purchase closes; companies co-locate

Boardriders Inc., just before the recent closing of its purchase of Billabong and after the January disappearance of President-elect Pierre Agnes, named its new executive leadership team and is contemplating co-locating the combined company in Boardriders’ Huntington Beach headquarters.

Pang for ‘Green’ Cosmetics Grew Into Retail Brand

Got Lift With Letter Sent to Paris Boutique

Most cosmetics startups consider landing on Sephora shelves as a benchmark of success. For Laguna Beach-based Ilia Beauty Inc., the nod came from Colette, an influential Parisian boutique frequented by Chanel designer Karl Lagerfeld and other fashion gurus.

Execs Orchestrate Soul-Soothing Downtime

Moonlighting Gigs Build Client Bases, Help Charities

Orange County is the birthplace of a number of national headliners—No Doubt, Cold War Kids, Sublime, The Offspring and Social Distortion.

Bigger Newport Film Festival Draws Local Sponsors

Eight Days of Flicks Include New Theater

Several Orange County companies are taking lead roles in producing the upcoming Newport Beach Film Festival.

Karma Company Store Fits Right in on Tony Mile

AUTOMOTIVE: Gets traffic from nearby dealers

Karma Automotive LLC’s landing in Newport Beach was a good one—so good it’s in the process of doubling its presence there.

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Experian Ads Portray Its Service as Cyber Savior

Spots Point Up Frequency Of Online Data Thefts

Experian PLC’s latest round of TV commercials continues its spotlight on the proliferation of personal-data theft and its credit-monitoring service, which uses proprietary technology to peruse content posted on parts of the internet not indexed by conventional search engines.

Now Showing at SC Metro: Appliance Showrooms

Manufacturers Say High-End Cluster Lifts All Kitchens

The Costa Mesa theater district, home to Segerstrom Center for the Arts and South Coast Repertory, has added another showroom to its repertoire—the Fisher & Paykel Experience Center, where a reference to a high note is more about a 36-inch stove’s British thermal unit output than about a vocal range.

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Kawasaki Motors Gets Unexpected Oscar Limelight

OC Operator Helped Keep One Speech Short

Did you recognize the Jet Ski Jimmy Kimmel offered for the shortest acceptance speech at the 90th Academy Awards?

PE Firm Reduces Interest in Trade Show Operator

MARKETING: Onex down to 65% of Emerald Expositions

Onex Corp. is further reducing its stake in Emerald Expositions Events Inc., less than a year after the San Juan Capistrano-based trade show operator completed its initial public offering and started trading on the New York Stock Exchange.

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