Mediha DiMartino

Staff Reporter

Mediha DiMartino covers media, marketing, auto dealers, government, nonprofits and education. She can be reached at dimartino@ocbj.com.

Email: dimartino@ocbj.com
Phone: 949-833-8373 Extension: 224

Recent Stories

OC Companies Take Advantage of Super Bowl Fever

Various Tacks to Get Vast Audience’s Attention

Several Orange County-based companies were part of the enormous marketing push around Super Bowl LII on Feb. 4.

Realty One Promotes Its ‘Coolture’ in Times Square

Billboard Campaign 20K Plays on Several Screens

Realty ONE Group launched a series of video ads on Times Square digital billboards last month in New York to get noticed by industry professionals attending the Inman Connect conference at a nearby hotel.

Loss of Leader Leaves Boardriders in Murky Waters

APPAREL: Head of newly combined surfwear giant lost at sea

Boardriders Inc. lost President Pierre Agnes less than a month after the Huntington Beach-based action sports giant announced a deal to acquire main competitor Billabong International Ltd. in Australia.

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Old Boys Club

They call themselves The Old Boys. Just don’t confuse them with the stuffy office crowd your father’s generation had to contend with.

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Porsche Products Arm Moves to OC, Shifts Mall Location

RETAIL: Porsche Design sells merchandise, not cars

Shortly before Porsche Motorsport North America left Orange County for Carson in 2016, another brand-inspired outfit moved in—Porsche Design.

Volcom’s Paris Owners Fish For Buyer After Six Years

APPAREL: Will Costa Mesa designer come back home?

Kering SA announced this month it will spin off Volcom LLC, the Paris-based owner of the Gucci, Bottega Veneta, Saint Laurent, Balenciaga and Brioni brands.

BJ’s Enlists Little Heroes to Peddle Lighter Selections

Preschoolers Talk Up New Menu in Latest Ad

A new TV commercial by BJ’s Restaurants Inc. in Huntington Beach employs Generation Z to test its new EnLIGHTened menu, which is “loaded with vegetables and grains.” Spoiler alert—it passed.

Product Appraiser Adds Apps to List of Its Subjects

J.D. Power Certifies Exceptional Offerings

D. Power’s Power Circle Ratings serve as a seal of approval on various products and services, most notably in the auto industry. The Costa Mesa-based market research company is now looking into customers’ satisfaction with apps. It launched the Mobile App Certification Program, which recognizes brands providing “an exceptional mobile app experience.”

Oakley Video Opens Window Into Inner Workings

Oakley Inc.’s headquarters in Foothill Ranch was featured in the most recent video the eyewear and helmet manufacturer posted on its social media channels.

New Dealership Offers Classic and Vintage Cars

AUTOMOTIVE: Makes pricey statement ‘about OC car culture’

On a recent evening at the Morris and Welford dealership in Newport Beach, no one was kicking the tires, opening engine hoods, peeking into the glove box, or tinkering with the car radio.

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