Mediha DiMartino

Contributing Writer

Mediha DiMartino covers media, marketing, auto dealers, government, nonprofits and education. She can be reached at

Phone: 949-813-7384

Recent Stories

Taco Bell’s Thalberg Leaves After New CEO Hire

Led a Number Of Memorable Stunts

Marisa Thalberg is gone as Taco Bell Corp.’s global chief brand officer, but we certainly remember some of her more notable marketing achievements.

Garage Team Mazda Hires Creative Officer

Chavez Oversaw Buick Account

Garage Team Mazda, an in-house advertising agency for Irvine-based Mazda North American Operations, hired Steve Chavez as its chief creative officer.

Tennis Club Seeks Clients on Groupon

96% Discount For 2-Month Promo

A local sporting club has turned to Groupon to boost its membership ranks.

Marketing: Tennis Club Gets Its Groupon

Newport Beach Tennis Club is seeking members via a massive discount.

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J.D. Power to Get New Owner

Being Sold For Nearly $2B

J.D. Power and Associates in Costa Mesa will trade hands again, three years after it was sold to China-backed XIO Group for $1.1 billion.

Vans to Sponsor World Surf Games

Set for Japan As Olympics Qualifier

Costa Mesa-based Vans Inc. signed on as the presenting sponsor for the International Surfing Association’s 2019 ISA World Surfing Games, which will be held in Miyazaki, Japan, Sept. 7 to 15 and serves as a qualifying event for the Tokyo 2020 Olympics.

Habit Picks Auto Ad Firm for First Ever Agency

Burger Chain Names Innocean for Creative

Shortly after hiring Jack in the Box’s Chief Marketing Officer Iwona Alter, Habit Restaurants Inc. (Nasdaq: HABT) in Irvine has hired its first agency of record.

Vans Sponsors Surf Overseas

Costa Mesa-based Vans Inc. is the presenting sponsor for the International Surf Association’s 2019 Word Surfing Games next month in Japan.

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Taco Bell Chief Brand Officer Departs

Marisa Thalberg resigned as Taco Bell’s chief brand officer, with her duties handed to Senior Vice President of Marketing Melissa Friebe and Tracee Larocca, senior vice president of advertising and brand engagement.

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Setting Sail

SPORTS: Moshayedi, Madden, Bissell and other OC execs see parallels in sailing, business endeavors

More than a dozen sailing teams from local yacht clubs and several prominent Orange County-based business executives are heading to Hawaii this week.

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