Mediha DiMartino

Staff Reporter

Mediha DiMartino covers media, marketing, auto dealers, government, nonprofits and education. She can be reached at dimartino@ocbj.com.

Email: dimartino@ocbj.com
Phone: 949-833-8373 Extension: 224

Recent Stories

Because It’s There, And Because It’s Fun

Climbing Bug Attracts OC’s Elite

Daniele Struppa walked into Jim Doti’s office in 2006, and saw a photo of him standing atop a mountain peak, next to a makeshift cross fashioned out of spare poles, climbing gear and tape.

He Rolls Differently

Entrepreneur’s ‘Shark Wheel’ Aims to Spin Circles Around Competition

Commuting is a hassle for most people. For David Patrick, gridlock provided his biggest aha moment.

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Kaiser Buys in NJ

Kaiser Aluminum Corp. in Foothill Ranch bought Columbia, N.J.-based 3D metal printer Imperial Machine & Tool Co. on undisclosed terms.

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Rand’s Klein Shrugs Off the Unexpected

TECHNOLOGY: distributor is ‘predictor of marketplace’

Rand Technology Inc., an Irvine-based company that has no recurring revenue, notched a 160% two-year growth rate for the period ended June 30. Founder and Chief Executive Andrea Klein, who views the lack of predictability as a challenge rather than a problem, has figured out a way to bring more stability to Rand’s bottom line and boost its revenue amid fears of looming trade war.

TCA’s New Payment Method: Simple and Sticky

MARKETING: Adds frequency discounts, interstate portability

For those of us who never dedicated windshield space to the toll roads transponder and are still chasing the 4-inch plastic box all over the dashboard—relief is on the way.

Irvine Co. Debuts Big Bet on Spectrum Center

RETAIL: Local, lifestyle are themes of $200M redo

More than a dozen new stores and eateries sprouted in the north section of the Irvine Shopping Center that not too long ago housed Macy’s department store. New tenants are national and local favorites—Sephora, 85°C Bakery Cafe, Stance, Afters Ice Cream—that complement the rest of the 150 shops at the outdoor center.

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How Richard Sudek is Growing The Entrepreneurial Ecosystem

INNOVATION: Came to UCI in 2014 and ‘moved very quickly’

Firms with connections to the University of California-Irvine have raised more than $18.9 billion over the past 10 years, according to Richard Sudek, an angel investor and executive director of the school’s Applied Innovation center.

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Ex-Boeing Staffer Engineers Sweet Enterprise

Dirty Cookie Scales Milk Shots Famed Chef Created

Shahira Marei jumped from managing projects at Boeing to serving cookie-enveloped milk shots. The career switch was rather drastic, but it was her ties to the aerospace giant that made her Dirty Cookie business a possibility.

They Caught a Fish…or They Didn’t: It Was That Good

OC Execs Share Their Fish Stories and Passion

Most anglers consider fishing an escape, an antidote to our plugged-in lifestyles. For several Orange County executives, it’s also a great way to entertain clients—the sport provides ample opportunity for uninterrupted conversation and reeling in the catch can be a team effort.

How Ethika Stayed Hip And Got Underwear Sales to Hop

Matt Cook Brought Business Chops to Small Apparel Company; Brand Influencers Were Already There

There are a lot of easier ways to make money than starting an apparel brand, according to Ethika Inc. Chief Executive Matt Cook, who joined the underwear manufacturer in 2012, little more than a decade after its founding.

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