Alisha Gomez

Associate Reporter

Alisha Gomez is a Business Journal contributing writer and a former editor at the paper. She covers apparel and retail. She can be reached at

Recent Stories

Standard Pacific Falls on Bankruptcy Speculation

Shares of Irvine-based Standard Pacific Corp. plunged Friday after a report said the homebuilder hired a restructuring and bankruptcy specialist.

Quiksilver Rises on Analyst's Note

Shares of Huntington Beach-based Quiksilver Inc. rose nearly 8% on Wednesday after an analyst said the company's strategy will help results.

Ensign Group Could Go Public This Week

Ensign Group Inc., a Mission Viejo-based nursing home and rehabilitative care company, is set to go public this week.

Western Digital Upgraded Day After Earnings Report

Shares of Western Digital rose nearly 10% a day after the Lake Forest-based disk drive maker reported earnings that Wall Street favored.

Jaguar, Land Rover Bids Expected Soon

Bids for Ford Motor Co.'s luxury brands Jaguar and Land Rover, whose U.S. base is in Irvine, are expected to come in at the end of October or early November.

Nursing Home Operator Ups IPO Amount

Ensign Group, a Mission Viejo-based nursing home and rehabilitative care company, on Monday revised terms to go public, increasing the amount it plans to raise.

Wet Seal Shares Drop on Weak Outlook

Shares of Foothill Ranch-based Wet Seal Inc. plummeted 19% on Thursday after the retailer lowered same-store sales in September and cut guidance for October as well as third quarter profit.

Edwards Profit Drops on Lower-Than-Expected Valve Sales

Irvine-based Edwards Lifesciences Corp. posted a drop in second-quarter profit on lower-than-expected heart valve sales and cut its outlook for the year.

OC Unemployment Holds Steady in May

Orange County's unemployment rate held steady at 3.5% in May, the state Employment Development Department said Friday.

New Pacific Sunwear Boss Cuts COO Position

Sally Frame Kasaks has held the chief executive post a little less than a month, but she's already putting her touch on Anaheim-based Pacific Sunwear of California Inc.

PacSun May Same-Store Sales Jump, Wet Seal Sees Slight Increase

Anaheim-based mall retailer Pacific Sunwear of California Inc.'s bounced back with 6.4% increase in May same-store sales, prompting the company to affirm its guidance for the second quarter.

Local Retailers See May Same-Store Sales Rise

Anaheim-based mall retailer Pacific Sunwear of California Inc.'s bounced back with a 6.4% increase in May same-store sales, prompting the company to affirm its guidance for the second quarter.

County Added April Jobs, But Unemployment Inched Up

Orange County's unemployment rate rose slightly to 3.5% in April, the state Employment Development Department said Friday.

TTM Beats Wall Street Views, Shares Soar on Earnings

Shares of Santa Ana circuit board maker TTM Technologies Inc. soared some 30% in trading Wednesday after its earnings beat estimates.

Home Prices Up From February

The price of an Orange County detached home increased from February to March but was down 1.5% from the median price seen a year ago, the California Association of Realtors said on Tuesday.

Oakley Surges on Results, Outlook

Shares of Foothill Ranch-based sunglasses maker Oakley Inc. surged more than 10% on Friday, a day after reporting first-quarter results and upping its outlook for the year.


Year in review: Amid a housing slowdown, the homebuilder saw a decline in the number of homes it sold,the first after years of gains.


Year in review: The past year saw a series of warnings from Quiksilver sparked in part by integration and sales issues at Rossignol.

Analyst Upgrades Quiksilver, Company 'Undervalued'

Shares of Huntington Beach-based Quiksilver Inc. rose 6.5% Tuesday after an analyst upgraded the apparel maker saying it's undervalued by the market.

OC's Unemployment Rate Drops in February

Orange County's unemployment rate fell to 3.5% in February, the state Employment Development Department said Friday.

Fremont Laying Off Workers at Brea Unit

Santa Monica-based Fremont General Corp. said Monday it's letting go a number of its 2,400 workers at its Brea-based subprime mortgage unit.

ResMae to be Sold for $180M to Another Buyer

Brea-based subprime mortgage lender ResMae Mortgage Corp. on Monday said another bidder, Citadel Investment Group LLC, beat out Credit Suisse Group with a $180 million bid for the company.


SNOW DAY - Lamborghini's debuting its Winter Academy for owners

HireRight Looks to Raise $86M in IPO

Irvine-based HireRight Inc., which does employee background checks and drug screening for employers, on Monday filed plans for an $86 million initial public offering.

Anaheim Company Goes Public

Willdan Group Inc., an Anaheim company that handles engineering, security and financial consulting jobs for cities and counties, debuted Tuesday in a public offering worth about $29 million.

M-Flex: Quarterly Profit, Sales Dip

Anaheim-based circuit board maker Multi-Fineline Electronix Inc. saw a big drop in profit for the recently ended quarter with a slowdown in sales to key customer Motorola Inc.

Medegen Files Suit Against ICU

A medical device maker on Monday said it filed a patent infringement suit against San Clemente-based ICU Medical Inc.

Autobytel Cutting Staff By 10%

Irvine-based Autobytel Inc. said Tuesday it's cutting 10% of its workers. The online marketing company, which had 426 people as of December, will cut about 40 jobs.

Six Make BusinessWeek 'Hot' List

Several Orange County companies are "hot," according to BusinessWeek's Hot Growth Companies list.

REIT to Buy Ritz-Carlton Laguna Niguel

The 393-room Ritz-Carlton Laguna Niguel has found a new owner,sort of.

Volcom Beats Views, Ups Outlook

Costa Mesa-based Volcom Inc. reported higher first-quarter operating profit, beat forecasts for net income and raised its outlook for the current quarter and the rest of the year on Thursday.

Autobytel Names CEO, Ends Talk of Sale

Irvine-based Autobytel Inc. is shifting gears again. The online auto marketing company on Wednesday named a new chief executive and said it will not continue pursuing a sale of the company.

Mitsubishi Up, OC Automakers Cheer Jan.

Cypress-based Mitsubishi Motors North America Inc. said its U.S. sales were up 2.8% in January versus a year earlier.

Hyundai Replaces Top Executive

Fountain Valley-based Hyundai Motor America Inc. on Tuesday replaced its top executive with an official from the automaker's parent company in South Korea.

Suzuki, Hyundai Lead Dec. Sales

It was a mixed bag for Orange County-based automaking units in December, with sales gains at Suzuki, Hyundai and Mazda offsetting declines at a trio of others.

Kia: Sweet Plant Alabama?

Alabama is courting Irvine-based Kia Motors America Inc. in a bid to be home to the automaker's first U.S. plant.

Cherokee Raises Q4 Expectations

Tustin-based Cherokee International Corp., a maker of power supplies and other electronics, upped its fourth-quarter outlook on Wednesday.

PacSun, Wet Seal Sales Up

Foothill Ranch-based Wet Seal Inc. and Anaheim's Pacific Sunwear of California Inc. reported same-store sales gains in November.

Most Local Automakers Cheer Nov.

It was a positive November on the sales front for all but two locally-based automaker units.

Kia Sales Fall, Mitsubishi Up

Orange County automakers reported mixed sales in October with Kia Motors America posting its first decline in months and Mitsubishi Motors North America Inc. logging a gain, its second up month in the past three.

Sept. Auto Sales Wrapup

All but two Orange County automakers posted gains in September sales on Monday.

Quantum Fuel Unit Buys Limo Builder

Tecstar Automotive Group, a unit of Irvine-based Quantum Fuel Systems Technologies Worldwide Inc., acquired a limousine builder for $600,000.

Mitsubishi Posts August Sales Gain

Orange County automakers posted gains in August sales,including Mitsubishi Motors North America Inc.

AMO Kicks Off 'The O.C.' Campaign

It's all about "The O.C." for Advanced Medical Optics Inc.'s latest marketing campaign.

Yard House USA Plans Expansion to Brea, 3 States

The Yard House is expanding to Brea and three states

Kia Plans Auto Factory in U.S.

Irvine-based Kia Motors America is planning to build its first auto factory in the U.S.

Yard House Expanding With Openings

Irvine-based Yard House USA LLC plans to open four restaurants in four states in 2006, the company said Thursday.

South Korean Bank Opens in Buena Park

South Korea's Chohung Bank opened a branch in Buena Park that will target the city's Korean-American community, the company said Friday.

Hyundai, Kia, Suzuki Top July Gainers

Orange County automakers posted solid sales gains in July,for the most part.

Printronix Feels Order Slowdown

Irvine's Printronix Inc., a maker of industrial printers, said a slowdown in orders led to a decline in revenue for its most recent quarter, the company said Friday.