Alisha Gomez

Associate Reporter

Alisha Gomez is a Business Journal contributing writer and a former editor at the paper. She covers apparel and retail. She can be reached at

Recent Stories

Daily Deals Site Touts Ties to Local Charities as Trump Card

MEDIA: Good Magazine gives thumbs up in knock on Groupon

DealGooder: trying to change how folks shop—one deal at a time

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Silver Spoons Out, Work Ethic In for These Offspring

A look at children of rich OC parents, aka Generation W

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How Did He Do That?

Burke Gets Results, Plaudits for Leadership Style

GENERAL COUNSEL AWARDS - A look at the honorees: Daniel Burke, St. John Knits International Inc.

Purse, Jewelry Designer Lands Mariah Carey, Others as Fans

APPAREL: Yorba Linda mom does clutches with glam flare

Michelle Monroe’s jewelry, handbags appeal to stars and regular consumers

Entrepreneur Takes Edgy Tack With ‘Morphine Lips’ Line of Lip Balms

COSMETICS: 26-year-old son of immigrants behind company

Morphine Lips aims to combines rock n’ roll and high fashion

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Jean Genie

Designer Darwin Does Ultra Pricey Denim

Mychael Darwin has gained a following with his upscale jackets and jeans

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Cell Phone Losing Mom Reinvents Fanny Pack with Hipzbag

APPAREL: Startup gets boost from QVC, new styles in works

INNOVATION: A San Clemente entrepreneur is putting a stylish twist on the fanny pack

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Beauty Bid

Australia’s Mor Cosmetics Goes After U.S. Market From Los Alamitos Base

Mor Cosmetics is building U.S. sales from its local base in Los Alamitos

Brea Designer, 29, Creates Buzz With Her Line of Swimsuits

APPAREL: Lolli Beach’s suits pair bows, ruffles with sexy cuts

YOUNG ENTREPRENEURS - Local startup Lolli Beach Candy’s swimsuits are playful and colorful

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Publishers, Hollywood Take Liking to Laguna Niguel Author’s Novels

Local author Alyson Noël is seeing success with her young adult novels

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More stories >>