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Z Supply Ups Ante On Digital Ordering

Digital continues to give the old way of doing business a run for its money, particularly in apparel.
 
Costa Mesa-based Z Supply LLC remains focused on its back-end technology, with the company saying it’s introduced a host of updates to its wholesale ordering platform for retailers, called shopB2Z.

 
The digital site allows retailers of Z Supply’s clothing labels to view the company’s latest collections and place their orders.

 
The company operates its namesake brand, in addition to Z Supply Girls and Z Lounge


The latest upgrades are an overall refresh, starting with the homepage and running all the way to how retail buyers move throughout the site.

 
Buyers can now see their order history and share their draft orders with the Z Supply sales team. The platform also can now better handle orders that include multiple product delivery dates. Improvements on the payment portion of the ordering process are expected in the third quarter.

 
“The digital space is evolving quickly in the fashion and apparel industry,” President Mandy Fry said. “And, while we love seeing our accounts in person, we know this is the way to reach them all, with as much time and care put into each order as possible.”

 
The company confirmed most of its orders are now coming through the shopB2Z site, either with retailers directly accessing the platform on their own, or with Z Supply’s own sales team entering buyers’ orders through the site. Z Supply is expected to show at the Project trade show in August in Las Vegas, with shopB2Z continuing to be used there. 

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