Costa Mesa-based Volcom LLC said it’s partnering with hospitality company Selina on a new surf club concept that’s aimed at Millennial and Gen Z travelers.
The concept, called Selina x Volcom Surf Club, will have co-working spaces, offer surf lessons, equipment rentals and host surf competitions and other events. The two are also expected to collaborate on a capsule collection of T-shirts, hats and sweatshirts that would be tailored to each surf club location.
The two companies said they expect to open the first club in the fall and have five more in development for Mexico, Brazil, Portugal, Costa Rica and Panama.
Selina currently counts 116 properties located in 20 countries.