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Iva Pawling, Tim Morse

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Richer Poorer Sets New Course After Turmoil

APPAREL: First store, elevating basics, $100M goal

Apparel company Richer Poorer has a pair of matching goals—corporate stability and ambitious sales growth—after a roller-coaster ride over the past five years that included multiple company sales, a change in product focus, and a near brush with bankruptcy.

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