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Optimistic Outlook for PR, Clients Get Back to Growth

SparkOC, Register Team Up on Website for the Arts; Fond Farwell on Way to New Venture

The county's public relations firms are optimistic about business picking up in 2011, in the Media and Marketing column

Hyundai Increases Sponsorship With Top Cable Show

Cornerstone Brings Irvine Co. Pedigree; Vertical Bets With House; Orange Label Up to BAT

Hyundai Motor America renewed its sponsorship of TV show “Burn Notice,” in the Media and Marketing column

Newly Combined Toshiba Division Selects Ad Agency

Surfer Magazine Parent Buys Video Site Operator Grind Networks; Echo Media, Others Hire

Irvine's Toshiba America Information Systems has hired Goodness Mfg. to handle its advertising, in the Media and Marketing column

RiechesBaird to Take Hoag Brand Beyond the Bluffs

Hill & Knowlton on Solid Ground With Mazda; Boost Mobile Steps Up UFC Sponsorships

Newport Beach’s Hoag Memorial Hospital Presbyterian hired RiechesBaird in Irvine to launch a branding campaign, in the Media and Marketing column

Stars Give Suzuki Hatchback a Spin at El Toro Course

Editor & Publisher Gets New Team, Irvine HQ; Blue C Moves to Costa Mesa, Adds Clients

Brea’s American Suzuki Motor is set to see one of its cars featured in a History Channel TV show, in the Media and Marketing column

Wunderman’s Workload: Autobytel Fills Toshiba Gap

Billboards Aim High at John Wayne Airport; Mazda2 Goes With Soul Singer on Tour

Irvine’s Wunderman has taken on more advertising duties with customer Autobytel, in the Media and Marketing column

Mitsubishi Marketing Team Debuts Virtual Test Drive

Management Shift at WebVisible; Kim Kardashian Wears L*Space Swimsuit in Tourism Ad

Cypress’ Mitsubishi Motors North America is offering a virtual test drive of one of its autos as part of a marketing campaign, in the Media and Marketing column

Wunderman Won’t Seek Renewal on Toshiba Account

Ignite Health Joins Forces With N.Y. Branding Shop; MKM Lands Water, Beer, Skateboards

Toshiba’s laptop unit in Irvine is putting its advertising account up for review with incumbent ad shop Wunderman bowing out, in the Media and Marketing column

Register, Other Freedom Sites Take Over Mobile Operations

Startup Luxury Magazine Bask Enlists Editor; Disney Push Includes Visitor Videos, Pictures

Freedom Communications ended a two-year deal with Verve Wireless and has taken over its mobile content operation, in the Media and Marketing column

Hyundai Marketing Rolls On During Executive Search

Mazda, Others Use Social Network Games for Marketing; Morgan Lands Dance Restaurant

Hyundai is looking for a new vice president of marketing after losing its last two to General Motors, in the Media and Marketing column

Celebrity Software Lures Brand Affinity Investment

Clothing Maker Sullen Does IPad Catalog for Tradeshows; Pimco Debuts Reworked Website

Irvine-based Brand Affinity Technologies has developed software for tracking celebrities and athletes, in the Media and Marketing column

Atlanta Publisher Takes Over Riviera, Other Luxury Titles

St. Joseph, Radio Disney Promote Kids Health; Motorcycle Magazine Cycle News Shuts Down

Luxury magazine Riviera was sold to an Atlanta-based publisher, in the Media and Marketing column

Freedom Looks To Streamline Media Outlets Operations

Custom Comfort Mattress Launches Marketing Campaign; Hybrid PR Shop Caters to Startups

Chief Executive Mitch Sterns is looking to find a more efficient way to run Freedom Com-munications, in the Media and Marketing column

Marketer Leaves Hyundai for GM, Joining Colleague

Suzuki Pushes Social Media in Bid to Reverse Slump; RiechesBaird Opens New York Office

Hyundai has lost marketing head Christopher Perry to General Motors’ Chevrolet, in the Media and Marketing column

Kia Playing Off Hamsters with Online Video Contest

Mazda Agency Makes Creative Hire; Traffik Looks To Revive Sausage Seller Jody Maroni’s

Kia is hosting an online video contest to promote the Kia Soul, in the Media and Marketing column

Luxury Magazine Launching New Title in November

Del Taco Adds 39 Cent Tacos into Fast Food Deal Mix; Mazda2 Hosting Facebook Game

Jolie Adams is starting a luxury lifestyle magazine called Bask, in the Media and Marketing column

Disney Ups Social Media Marketing for Theme Parks

DGWB Pitches Bananas at Night; Software Maker Smith Micro Hires Public Relations Agency

Disney is planning a social media campaign for its Anaheim theme parks, in the Media and Marketing column

Chapman’s Brandman Ramps Up Advertising Campaign

M Magazine Taps Orange Coast Exec for Marketing; Lages & Associates Adds Accounts

Chapman University’s Brandman University is launching its first solo advertising campaign, in the Media and Marketing column

Disneyland Takes World of Color Promos to 4 Cities

Advertisers Look at Soccer Clubs for Marketing Push; Orange PR Firm Leads All-Star Events

Disney has kicked off its “World of Color Road Show,” a traveling spinoff of California Adventure’s World of Color, in the Media and Marketing column

Fisker Tries Out Planned Karma Campaign on Website

Hyundai Continues ‘Uncensored’ Social Media Push; Toshiba Ups Advertising for Laptops

Fisker Automotive started a website to create buzz about its luxury hybrid car, in the Media & Marketing column

Hyundai Takes Mini Challenge in Social Media Push

Freedom Changes Hotel Magazine, Links to Local Website; Online Push for Paris Apartments

Hyundai challenged Mini Cooper to a race on Facebook last month, in the Media & Marketing column

Doner After Mazda: Some Other Work To Fall Back on

Bandai Sticks to TV, Dabbles Online To Sell Toys; Emergen-C Maker Does Social Media

The loss of a major client is not the end for Doner’s Newport Beach office, in the Media & Marketing column

Hyundai Pulls World Cup Spot After Catholic Backlash

Japanese Candy Maker Offers Free Samples; L.A. Times’ Costa Mesa Site Revived for Now

Hyundai pulled a World Cup commercial that poked fun at the Catholic Church, in the Media & Marketing column

Mitsubishi Replaces Lead Agency with Marketing Trio

Startup M4 Lands Western Digital Backup Campaign; Expanding Voit Plans Branding Push

Mitsubishi North America hired three agencies to handle its advertising account, in the Media and Marketing column

Digital Agency with Irvine Office Acquired by Hearst

Experian Holds ‘American Idol’-style Search for New Band; Barkley Back in Taco Bell Spots

Magazine publisher buys Irvine marketing agency, in the Media & Marketing column

Kia Revives Hamsters in Lull Before Next Big Launch

Taco Bell Does Web Cartoon with Ragtag Super Heroes; Del Taco Pushes ‘A-Team’ Promo

Kia Motors is giving its pop icon hamsters another spin, in the Media and Marketing column

Suzuki Restarts Free Gas Promotion to Help Spur Sales

Casanova Pendrill Pushes Water Campaign; Local Appliance Maker Part of ‘Ellen’ Giveaway

Suzuki is pushing a free gas promotion to try to drum up sales for fuel-efficient vehicles, in the Media & Marketing column

Three Companies Vie for Mazda’s Advertising Account

T3 Motion Cruisers Make a Cameo in Iron Man 2; South Coast Magazine Hits Newsstands

Three companies are vying for Mazda’s advertising account, in the Media and Marketing column

Pacific Life Hires Ad Agency, Pulls Out of College Bowl

Auto Buff Magazine Shares Content with Web Site; Publicist Moves to Irvine, Adds Clients

Pacific Life has hired San Francisco-based Engine Company 1 as its creative agency of record, in the Media and Marketing column

Riviera Magazine Parent Looking for Potential Buyers

Hispanic Ad Shops See Demand for Social Media; Jim Jannard Buys House for Red Digital

The parent company of Costa Mesa’s Riviera magazine is on the market, in the Media and Marketing column

Freedom Communications Nixes Pay Wall for Web Sites

Costa Mesa’s Rauxa Growing in N.Y. on Verizon Business; Doner Unveils Web Site, Logo

Freedom Communications doesn’t see a future in requiring readers to pay for news on its Web sites, in the Media and Marketing column

Hyundai to Stick with Ad Push, Searches for New Exec

Freedom Makes Newspapers Available on Smartphones; Social Media Battle for PR, Ad Shops

Hyundai Motor America doesn’t plan to alter its advertising push as it searches for a new head of marketing, in the Media and Marketing column

Debt Ensnares Parent Companies of Local Publications

Hyundai Ramps Up Upscale Push with Equus Sedan, IPad Owner’s Manual, Service App

The fate of three OC publications could be up in the air as their parent companies struggle with debt, in the Media and Marketing column

Hyundai Agency Expands, Plans Move to Huntington

Milk Marketer Debuts Latest Commercials; Brand Affinity Goes After Online Newspaper Ads

Innocean Worldwide is looking to move closer to client Hyundai Motor America, in the Media and Marketing column

Boost Steps Up Marketing as Rivals Follow in Footsteps

Mazda Puts Exec in Charge of Agency Review; That Time of Year: Restaurants Push Fish

Boost Mobile is stepping up its marketing, in the Media and Marketing column by Michael Volpe

Casanova Pendrill Donating Time to U.N. Water Project

Newport Shop Shoots Spots for Allergan, Fletcher Jones; M Magazine Hires Associate Publisher

Casanova Pendrill has once again teamed up with the United Nations Children’s Fund, in the Media and Marketing column by Michael Volpe

Characters From Kia Commercial Take on Life of Own

Pacific Picks Up Another Allergan Account; Tech Shop Serves Up Pizza with Press Release

A group of misfit toys that debuted in a Kia Super Bowl commercial is providing some extra mileage for the automaker, in the Media and Marketing column by Michael Volpe

Hyundai Gets Stand-Ins for Jeff Bridges in Oscars Ads

Workforce Magazine Moving from Irvine to Chicago; Johnson Gray Lands Wolfgang Puck

Hyundai Motor America found itself in a bind during the Academy Awards ceremony earlier this month, in the Media and Marketing column by Michael Volpe

Experian Uses Celebs in Web Videos to Reinforce Name

Suzuki Starting Critical Push for Sedan; Morgan Marketing Builds Unit Around Test Kitchen

Experian Americas is doing a social media campaign featuring celebrities, in the Media and Marketing column by Michael Volpe

Big Local Contingent Signs Up for Super Bowl Spots

Kia Pushing Forte Koup With Ads, Race; Lee & Associates Following Dell’s Twitter Lead

This year’s Super Bowl may be brought to you by OC, in the Media and Marketing column

Restaurants Turn to Social Media to Counter Downturn

WebVisible Tours Small Businesses; Motorcycle Dealer Does Targeted Web, Local Marketing

Some upscale restaurants are following their fast food brethren into social media marketing, in the Media & Marketing column

Corinthian Cuts Back Print, Steps Up Social Networking

Brand Affinity, Freedom Hook Up for Endorsements; Johnny Rockets Doing ‘Fame’ Tie-in

Corinthian Colleges ups its social networking, in the Media & Marketing column

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