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August 23, 2009
Stories this photo appears in:
Optimistic Outlook for PR, Clients Get Back to Growth
SparkOC, Register Team Up on Website for the Arts; Fond Farwell on Way to New Venture
The county's public relations firms are optimistic about business picking up in 2011, in the Media and Marketing column
Hyundai Increases Sponsorship With Top Cable Show
Cornerstone Brings Irvine Co. Pedigree; Vertical Bets With House; Orange Label Up to BAT
Hyundai Motor America renewed its sponsorship of TV show “Burn Notice,” in the Media and Marketing column
Newly Combined Toshiba Division Selects Ad Agency
Surfer Magazine Parent Buys Video Site Operator Grind Networks; Echo Media, Others Hire
Irvine's Toshiba America Information Systems has hired Goodness Mfg. to handle its advertising, in the Media and Marketing column
RiechesBaird to Take Hoag Brand Beyond the Bluffs
Hill & Knowlton on Solid Ground With Mazda; Boost Mobile Steps Up UFC Sponsorships
Newport Beach’s Hoag Memorial Hospital Presbyterian hired RiechesBaird in Irvine to launch a branding campaign, in the Media and Marketing column
Stars Give Suzuki Hatchback a Spin at El Toro Course
Editor & Publisher Gets New Team, Irvine HQ; Blue C Moves to Costa Mesa, Adds Clients
Brea’s American Suzuki Motor is set to see one of its cars featured in a History Channel TV show, in the Media and Marketing column
Wunderman’s Workload: Autobytel Fills Toshiba Gap
Billboards Aim High at John Wayne Airport; Mazda2 Goes With Soul Singer on Tour
Irvine’s Wunderman has taken on more advertising duties with customer Autobytel, in the Media and Marketing column
Mitsubishi Marketing Team Debuts Virtual Test Drive
Management Shift at WebVisible; Kim Kardashian Wears L*Space Swimsuit in Tourism Ad
Cypress’ Mitsubishi Motors North America is offering a virtual test drive of one of its autos as part of a marketing campaign, in the Media and Marketing column
Wunderman Won’t Seek Renewal on Toshiba Account
Ignite Health Joins Forces With N.Y. Branding Shop; MKM Lands Water, Beer, Skateboards
Toshiba’s laptop unit in Irvine is putting its advertising account up for review with incumbent ad shop Wunderman bowing out, in the Media and Marketing column
Register, Other Freedom Sites Take Over Mobile Operations
Startup Luxury Magazine Bask Enlists Editor; Disney Push Includes Visitor Videos, Pictures
Freedom Communications ended a two-year deal with Verve Wireless and has taken over its mobile content operation, in the Media and Marketing column
Hyundai Marketing Rolls On During Executive Search
Mazda, Others Use Social Network Games for Marketing; Morgan Lands Dance Restaurant
Hyundai is looking for a new vice president of marketing after losing its last two to General Motors, in the Media and Marketing column
Celebrity Software Lures Brand Affinity Investment
Clothing Maker Sullen Does IPad Catalog for Tradeshows; Pimco Debuts Reworked Website
Irvine-based Brand Affinity Technologies has developed software for tracking celebrities and athletes, in the Media and Marketing column
Atlanta Publisher Takes Over Riviera, Other Luxury Titles
St. Joseph, Radio Disney Promote Kids Health; Motorcycle Magazine Cycle News Shuts Down
Luxury magazine Riviera was sold to an Atlanta-based publisher, in the Media and Marketing column
Freedom Looks To Streamline Media Outlets Operations
Custom Comfort Mattress Launches Marketing Campaign; Hybrid PR Shop Caters to Startups
Chief Executive Mitch Sterns is looking to find a more efficient way to run Freedom Com-munications, in the Media and Marketing column
Marketer Leaves Hyundai for GM, Joining Colleague
Suzuki Pushes Social Media in Bid to Reverse Slump; RiechesBaird Opens New York Office
Hyundai has lost marketing head Christopher Perry to General Motors’ Chevrolet, in the Media and Marketing column
Kia Playing Off Hamsters with Online Video Contest
Mazda Agency Makes Creative Hire; Traffik Looks To Revive Sausage Seller Jody Maroni’s
Kia is hosting an online video contest to promote the Kia Soul, in the Media and Marketing column
Luxury Magazine Launching New Title in November
Del Taco Adds 39 Cent Tacos into Fast Food Deal Mix; Mazda2 Hosting Facebook Game
Jolie Adams is starting a luxury lifestyle magazine called Bask, in the Media and Marketing column
Disney Ups Social Media Marketing for Theme Parks
DGWB Pitches Bananas at Night; Software Maker Smith Micro Hires Public Relations Agency
Disney is planning a social media campaign for its Anaheim theme parks, in the Media and Marketing column
Chapman’s Brandman Ramps Up Advertising Campaign
M Magazine Taps Orange Coast Exec for Marketing; Lages & Associates Adds Accounts
Chapman University’s Brandman University is launching its first solo advertising campaign, in the Media and Marketing column
Disneyland Takes World of Color Promos to 4 Cities
Advertisers Look at Soccer Clubs for Marketing Push; Orange PR Firm Leads All-Star Events
Disney has kicked off its “World of Color Road Show,” a traveling spinoff of California Adventure’s World of Color, in the Media and Marketing column
Fisker Tries Out Planned Karma Campaign on Website
Hyundai Continues ‘Uncensored’ Social Media Push; Toshiba Ups Advertising for Laptops
Fisker Automotive started a website to create buzz about its luxury hybrid car, in the Media & Marketing column
Hyundai Takes Mini Challenge in Social Media Push
Freedom Changes Hotel Magazine, Links to Local Website; Online Push for Paris Apartments
Hyundai challenged Mini Cooper to a race on Facebook last month, in the Media & Marketing column
Doner After Mazda: Some Other Work To Fall Back on
Bandai Sticks to TV, Dabbles Online To Sell Toys; Emergen-C Maker Does Social Media
The loss of a major client is not the end for Doner’s Newport Beach office, in the Media & Marketing column
Hyundai Pulls World Cup Spot After Catholic Backlash
Japanese Candy Maker Offers Free Samples; L.A. Times’ Costa Mesa Site Revived for Now
Hyundai pulled a World Cup commercial that poked fun at the Catholic Church, in the Media & Marketing column
Mitsubishi Replaces Lead Agency with Marketing Trio
Startup M4 Lands Western Digital Backup Campaign; Expanding Voit Plans Branding Push
Mitsubishi North America hired three agencies to handle its advertising account, in the Media and Marketing column
Digital Agency with Irvine Office Acquired by Hearst
Experian Holds ‘American Idol’-style Search for New Band; Barkley Back in Taco Bell Spots
Magazine publisher buys Irvine marketing agency, in the Media & Marketing column
Kia Revives Hamsters in Lull Before Next Big Launch
Taco Bell Does Web Cartoon with Ragtag Super Heroes; Del Taco Pushes ‘A-Team’ Promo
Kia Motors is giving its pop icon hamsters another spin, in the Media and Marketing column
Suzuki Restarts Free Gas Promotion to Help Spur Sales
Casanova Pendrill Pushes Water Campaign; Local Appliance Maker Part of ‘Ellen’ Giveaway
Suzuki is pushing a free gas promotion to try to drum up sales for fuel-efficient vehicles, in the Media & Marketing column
Three Companies Vie for Mazda’s Advertising Account
T3 Motion Cruisers Make a Cameo in Iron Man 2; South Coast Magazine Hits Newsstands
Three companies are vying for Mazda’s advertising account, in the Media and Marketing column
Pacific Life Hires Ad Agency, Pulls Out of College Bowl
Auto Buff Magazine Shares Content with Web Site; Publicist Moves to Irvine, Adds Clients
Pacific Life has hired San Francisco-based Engine Company 1 as its creative agency of record, in the Media and Marketing column
Riviera Magazine Parent Looking for Potential Buyers
Hispanic Ad Shops See Demand for Social Media; Jim Jannard Buys House for Red Digital
The parent company of Costa Mesa’s Riviera magazine is on the market, in the Media and Marketing column
Freedom Communications Nixes Pay Wall for Web Sites
Costa Mesa’s Rauxa Growing in N.Y. on Verizon Business; Doner Unveils Web Site, Logo
Freedom Communications doesn’t see a future in requiring readers to pay for news on its Web sites, in the Media and Marketing column
Hyundai to Stick with Ad Push, Searches for New Exec
Freedom Makes Newspapers Available on Smartphones; Social Media Battle for PR, Ad Shops
Hyundai Motor America doesn’t plan to alter its advertising push as it searches for a new head of marketing, in the Media and Marketing column
Debt Ensnares Parent Companies of Local Publications
Hyundai Ramps Up Upscale Push with Equus Sedan, IPad Owner’s Manual, Service App
The fate of three OC publications could be up in the air as their parent companies struggle with debt, in the Media and Marketing column
Hyundai Agency Expands, Plans Move to Huntington
Milk Marketer Debuts Latest Commercials; Brand Affinity Goes After Online Newspaper Ads
Innocean Worldwide is looking to move closer to client Hyundai Motor America, in the Media and Marketing column
Boost Steps Up Marketing as Rivals Follow in Footsteps
Mazda Puts Exec in Charge of Agency Review; That Time of Year: Restaurants Push Fish
Boost Mobile is stepping up its marketing, in the Media and Marketing column by Michael Volpe
Casanova Pendrill Donating Time to U.N. Water Project
Newport Shop Shoots Spots for Allergan, Fletcher Jones; M Magazine Hires Associate Publisher
Casanova Pendrill has once again teamed up with the United Nations Children’s Fund, in the Media and Marketing column by Michael Volpe
Characters From Kia Commercial Take on Life of Own
Pacific Picks Up Another Allergan Account; Tech Shop Serves Up Pizza with Press Release
A group of misfit toys that debuted in a Kia Super Bowl commercial is providing some extra mileage for the automaker, in the Media and Marketing column by Michael Volpe
Hyundai Gets Stand-Ins for Jeff Bridges in Oscars Ads
Workforce Magazine Moving from Irvine to Chicago; Johnson Gray Lands Wolfgang Puck
Hyundai Motor America found itself in a bind during the Academy Awards ceremony earlier this month, in the Media and Marketing column by Michael Volpe
Experian Uses Celebs in Web Videos to Reinforce Name
Suzuki Starting Critical Push for Sedan; Morgan Marketing Builds Unit Around Test Kitchen
Experian Americas is doing a social media campaign featuring celebrities, in the Media and Marketing column by Michael Volpe
Big Local Contingent Signs Up for Super Bowl Spots
Kia Pushing Forte Koup With Ads, Race; Lee & Associates Following Dell’s Twitter Lead
This year’s Super Bowl may be brought to you by OC, in the Media and Marketing column
Restaurants Turn to Social Media to Counter Downturn
WebVisible Tours Small Businesses; Motorcycle Dealer Does Targeted Web, Local Marketing
Some upscale restaurants are following their fast food brethren into social media marketing, in the Media & Marketing column
Corinthian Cuts Back Print, Steps Up Social Networking
Brand Affinity, Freedom Hook Up for Endorsements; Johnny Rockets Doing ‘Fame’ Tie-in
Corinthian Colleges ups its social networking, in the Media & Marketing column