Fashion Island in Newport Beach said it’s set to see 10 new tenants added to its roster, some of which reflect first-to-market concepts.

The Irvine Co.-owned shopping center, which counts Bloomingdale’s and Neiman Marcus among its retail anchors, said it will add an ALO Yoga, Allbirds, Vuori, Buck Mason, Rhone, Evereve, NextGen by Levi’s, Shinobi Menswear, Fabletics and Madison Reed.

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The Rhone and Shinobi Menswear stores mark the first West Coast locations for the brands. Meanwhile, the ALO and Vuori stores will be the first in Orange County.

The announcement comes as the center’s annual StyleWeekOC event begins Thursday, running through Saturday.