Genesis GV80

Genesis GV80

Chip shortages hampered August sales for some of Orange County’s largest automakers, while smaller brands continued their upward trajectory.


August sales of Fountain Valley-based Hyundai Motor America Inc. fell 4% from a year ago to 56,200. The automaker cited the continued chip shortage’s impact on supplies for the August performance and said it expects to see its inventory levels improve this year. Year-to-date sales are up 37% so far this year for Hyundai.


Irvine-based Kia America sold 54,009 vehicles, down 5.3% from a year earlier. Parts shortages impacted inventories during the month for Kia. The automaker’s sales are up 35% for the year to 502,618.

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Mazda North American Operations of Irvine reported vehicle sales of 27,262, up 4.6% from the year-ago period. The company’s CX-5 crossover utiliy vehicle led sales for the month with 15,239 sold. Sales so far this year are up 39.2% from a year ago.


Genesis Motor America Inc. sold 4,975 vehicles, a 266% jump from a year ago. SUVs led sales for the luxury automaker with the GV80 notching the highest volume to total 1,726 sold in the month.


Electric automakers Karma Automotive and Rivian Automotive, both of Irvine, do not report monthly sales totals. Rivian, which is set to begin deliveries of its first vehicle to the market, filed last week confidential plans to go public.