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Nicole Suydam

Nicole Suydam

Nicole Suydam
CEO, President
Goodwill of Orange County
Santa Ana

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BIO: Oversees OC’s largest nonprofit, with $126.3 million in local revenue for the 12 months ended June 30. ­­Counts two dozen Orange County stores, which pre-pandemic brought in roughly $5 million a month. Group’s mission is to help those with disabilities and other challenges to obtain work via education and workforce development programs, among other services.

NOTABLE: Santa Ana nonprofit also built and operates the increasingly valuable online store, which is the e-commerce platform for most local Goodwills across the country. The online site saw cumulative sales recently top $1 billion. Half of those sales were generated in the past three years, with 2020 site sales totaling $171.3 million, up 22% from 2019.

QUOTABLE: In March, told the Business Journal that “so many of the Goodwills were impacted by the pandemic and all of us had to shut our stores down, depending on local communities and now some are dealing with continued restrictions. For many, it accelerated their journey to e-commerce.”