Irvine-based Vizio Holding Corp. (NYSE: VZIO) will present for the first time at the IAB NewFronts conference for digital marketers as the Irvine-based company pushes to grow its ad-focused division.

IAB is aimed at media buyers, bringing together digital marketers to discuss ad offerings and consumer trends.

Vizio’s pooling together executives from across its Platform+ team for the event to discuss its SmartCast operating system, personalized content offering and the latest ad products among other topics.

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Platform+ is the portion of Vizio’s business focused on generating revenue from the sale of ads, video on demand and licensing deals with marketers.

The business is fast growing, up 133% last year to $147.2 million in revenue.

Shares of Vizio rose 3.9% in midday trading Monday to $26.72 for a market cap of $4.9 billion.