Share this article:
The COVID-19 product facilitates safety check-ins, contact tracing, population monitoring and asset management for site administrators and security teams across enterprises, event venues, schools and universities.
Many of the features are adaptations of pre-existing products used to ensure communications in emergency situations, whether it be a natural disaster, medical emergency or criminal activity.
The company’s products are increasingly used by emergency personnel, law enforcement, security personnel, school districts, medical practitioners and others, to share information during emergency situations.
Titan HST allows users and emergency personnel to communicate emergency information instantly—including GPS coordinates, text, audio, pictures and videos—increasing information dissemination and reducing emergency response time.
“We have two dozen patents on location-based communications, mesh-networking and augmented reality, and historically, those features have come together to allow us to offer industry-leading communications,” Vic Merjanian, founder and chief executive of Titan HST, told the Business Journal last month.
“We took our pre-screening, phone-to-phone communications, density monitoring and commercialization features and bundled them into one user interface. It’s a one-stop shop for safety and security in the time of COVID.”
Titan HST has about 50 employees, according to a Business Journal estimate, and generates revenue by charging software and hardware licensing subscriptions to schools and businesses.
Merjanian said the company’s technologies are most successful when used by highly qualified security teams.
Vanguard University, a privately held Christian institution in Costa Mesa, has been using the company’s platform since 2019.
“Vanguard has phenomenal people and processes, and we’re empowering them with a faster checklist through their processes,” Merjanian said.
Titan HST’s platform provides two-way communication between administrators, staff and students, allowing anyone on campus with a safety concern to submit a request. By comparison, Vanguard’s old communication system was one-dimensional and only permitted administrators to send out alerts, said Kent Ferrin, director of campus safety at Vanguard.
Vanguard has been using the company’s COVID product to pre-screen students living on campus, provide contact tracing for campus visitors, enforce maximum occupancy levels and verify that equipment and supplies are properly sanitized.
Titan HST’s contact tracing feature traces person-to-person contact via phones in close proximity to each other, as well as individuals who enter zones where infected persons have passed through, Ferrin said.
Merjanian received the Business Journal’s Excellence in Entrepreneurship Award in 2018.
Merjanian said one of the lessons he’s learned, through personal experience and running Titan HST, is that the best people to provide assistance in emergency situations are often the people close by.
“When people face a threat to their own life or physical harm, in those instances, they are often surrounded by tens of thousands of people, and yet help can seem so far away,” Merjanian said.
“We’ve learned, and seen since deploying our platform, the best chance of receiving help is through communication with the people around you.”
In some situations, people are hesitant to dial 911 or require more immediate assistance. About two-thirds of emergencies are over in five minutes or less according to the CDC, while many areas in the country have a response time of well over five minutes, Merjanian said.
Merjanian cited CPR as an example.
“You can’t perform CPR on yourself, and y
Titan HST also ensures communication when cell towers are down or overloaded with requests though mesh-networking, a type of network that uses and relies on multiple sources of Wi-Fi to maintain service, Merjanian said.
The pandemic spurred changes in how customers are using Titan HST and thinking about security needs of their organizations, Merjanian said.
While public-facing businesses might see less traffic through their doors, businesses still need to ensure on-site employees are safe.
“In some rougher areas, where there are fewer employees on-site, and with more vagrancy occurring in general, we’ve seen an uptick in utilization of our platform,” Merjanian said.
Titan HST has seen about 50% of new customers onboard through its COVID product, while the other 50% tend to opt for both emergency communications and COVID platforms, he added.
Businesses are also attuned to legal obligations, which have intensified amid the pandemic.
“Universities and enterprises have an obligation to maintain the wellness and safety of their students, staff and employees. They are required to use best practices and as technology moves forward, the legal standard of care also rises,” Merjanian, who is also a lawyer, said.
“In this day and age, when you’ve got something as prolific as COVID, if you’re not harnessing best practices, there would be a strong legal argument of falling below the standard of care.”
Titan HST has continued to adapt to needs of the times, boosting its usage well over 200 million times last year.
It started working with medical providers last year, as part of a new telehealth product aimed at keeping physicians open and accessible to patients.
The company is building more tools for its COVID product, such as a vaccination tracker that will help businesses determine employee and visitor immunity, Merjanian said.
In addition, the company is preparing to launch the next-generation of its technology platform, which will bring together emergency communications, COVID, telehealth and revenue-generation products, this year.
“We’re deploying a more cohesive and seamless offering to empower sites to have better business continuity and increase revenues onsite,” Merjanian said.
“We’re excited about the emergency communications market [through] an optical perspective of technology. We’re looking at enhancing and inventing technologies that redefine security and preempt incidents before they arise.”
For digital licensing requests for this article, Contact Kim Lopez