Hyundai Motor America Inc. and Disney have launched a new campaign for the Fountain Valley automaker’s 2022 Tucson that combines television, social, streaming and digital.

The multi-week campaign totals 12 TV spots along with 50 other pieces of creative that draws on individuals from “The Bachelorette,” “black-ish” and “Sports Center,” along with Marvel characters.

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The campaign involved Hyundai agency of record Innocean USA of Huntington Beach, Playa Vista media agency Canvas Worldwide and The Walt Disney Company’s branded content arm Disney CreativeWorks.

Hyundai and Disney Advertising Sales earlier this year worked with National Geographic on an augmented reality series focused on trips to national parks.