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John Wilson

John Wilson


WHY: Elevated to CEO in September 2019 succeeding co-founder Jeff Kearl. Heads industry leader that was one of the first to turn a commodity into a coveted brand that’s since expanded to include underwear, T-shirts for men, women and kids.

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RECENT: Selling masks; collabs continue to be mainstay of maintaining market relevance; linked with New York design firm Snarkitecture on “Misprint” sock playing off the ideas of irregularities.

NOTABLE: Previously president of Reef.