Alex Mallmann

Alex Mallmann

CHIEF PRODUCT AND PROCESS OFFICER, DAIMLER MOBILITY

WHY: Ran AutoGravity, digital lending firm in Irvine that connects loan leads to lenders and car buying leads to dealers. 5- year-old firm has raised some $80M to date. Daimler AG executive for two decades, posted in Portugal, Madrid and Beijing.

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RECENT: Launched new short-term car leasing business division “Turn” in partnership with backers Mercedes- Benz and Volkswagen. Predicts new segment in the auto industry; “outstanding” outlook. Took new role with parent company in October.

QUOTABLE: “I’m a big believer in [Turn]. I believe as soon as young people realize they can rent a well-maintained used car, like new, without facing the depreciation curve, they will.”