HyperX, the gaming division of Kingston Technology Inc., and Allied Esports said they had renewed their exclusive naming rights agreement for the HyperX Esports Arena Las Vegas.

“HyperX is excited to retain the naming rights sponsorship of the HyperX Esports Arena Las Vegas as a sign of our commitment and dedication to esports and the gaming community,” said Daniel Kelley, director of marketing, HyperX. “Allied Esports is a key partner for us, proving their ability to be a best-in-class esports destination, and we look forward to continued success with them.”

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Per the multiyear deal, HyperX will continue to receive prominent branding and signage inside and outside of the venue, as well as across all arena promotions, content and social media platforms.

Allied Esports is a subsidiary of Allied Esports Entertainment, Inc. (NASDAQ: AESE). The parent company closed up 6.5% at $1.65 per share for a market cap of almost $58 million, though it slipped back 2.4% in after-hours trading.