Mandy Fry

Mandy Fry


WHY: Oversees multi-brand portfolio of basics, contemporary brands that includes Z Supply, Rag Poets, White Crow and Others Follow.


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Pushing into kids clothes, and solidifying its place in the market as a go-to for elevated basics with a new lounge division. NOTABLE: Surfwear vet with résumé that includes founder/president of Amuse Society, Quiksilver/Roxy swim designer and Billabong global creative director.

QUOTABLE: Refocus during pandemic: “We’re doing more styles that are truly stay-at-home and sleepwear, so things that you wouldn’t necessarily leave your house in.”