PRESIDENT, JOHN WAYNE ENTERPRISES CHAIRMAN, JOHN WAYNE CANCER FOUNDATION
WHY: Keeper of the Duke’s legacy, now looking to turn father’s persona into lifestyle brand of clothes, leather goods, food, spirits.
QUOTABLE: “Right now, this is just something we’re doing because we like it. We think it’s going to do well, but we don’t know. I just look at it and think, would my dad like this?”