Ethan Wayne

Ethan Wayne

PRESIDENT, JOHN WAYNE ENTERPRISES 
CHAIRMAN, JOHN WAYNE CANCER FOUNDATION

WHY: Keeper of the Duke’s legacy, now looking to turn father’s persona into lifestyle brand of clothes, leather goods, food, spirits.

RECENT:

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Brought much of the licensing in-house in 2018, released coffee and beef jerky products late 2019. Tequila released Father’s Day 2020. Bolstered staff with big RVCA hire in Casey Holland to be brand manager, with company on hunt for space to build out Duke-theme concept store and hangout space.

QUOTABLE:
“Right now, this is just something we’re doing because we like it. We think it’s going to do well, but we don’t know. I just look at it and think, would my dad like this?”