David Sinatra

David Sinatra


WHY: Self-described Chief Garmento heading a heritage lifestyle brand rooted in surf but crossed over to urban and streetwear. Son of co-founder Frank Sinatra Jr., who started the business with Shawn Stüssy.

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RECENT: Company remains highly selective about growth with a strategy that includes limited-edition drops and only a handful of company stores located in some of world’s premier fashion markets.

NOTABLE: In late 2018, opened the first and only permanent Stüssy Archive store on Fourth Street in Santa Ana.