Rick Keller, middle

Rick Keller, middle

Founder, Chairman, First Foundation

WHY: Started as wealth manager in 1990, added bank in 2007 (see Scott Kavanaugh entry). Has built bank to $6.3B in assets and wealth manager to $4.2B AUM. Has 482 employees in California, Nevada, Hawaii.

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RECENT: First-half revenue up 16% to $100.5M, while earnings increased 68% to $23.7M.

NOTABLE: Has served boards for city of Irvine, Hoag, Charles Schwab, diabetes and arts groups. UCI trustee 15 years; helped steer investment committee through 2008 financial collapse. Founding member, UCI Center for Investment, Wealth Management. San Diego State grad in finance.

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