Thalberg, inset, and Taco Bell marketing

Thalberg, inset, and Taco Bell marketing

Former Taco Bell Corp. marketing maven Marisa Thalberg was named chief brand and marketing officer for home improvement retailer Lowe’s Cos. Inc. (NYSE: LOW), effective Feb. 10.

Thalberg left Irvine-based Taco Bell in August after several successful marketing campaigns for the largest OC-based restaurant chain.

Initiatives included mashups linking the Taco Bell with the hospitality and apparel industries, among others.

For more on the move and other marketing news, see the Jan. 20 print edition of the Business Journal.